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56

roter reis

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 16Conversion 85Competition 49Returns 99Price range 56Avg price 77Brand share 80Review moat 70Quality gap 52

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Brand share

Great55%

top-5 brand share — no brand owns this niche

Avg price

Great€15.63

avg listing price — sweet spot $15–$100

Review moat

Good686.74

avg incumbent reviews — the moat a new listing must climb

Price range

Good€3.31–€29.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€116K

€116K/yr · 79K searches

Growth

Bad-18.7%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

30

Top-5 brand share

55%

Open market

38%

  • GREEN NATURALS18%
  • fairvital13%
  • WeightWorld9%
  • NATURTREU8%
  • VITACONCEPT PRAXIS FÜR ANTI-AGING-MEDIZIN8%
  • RAIBU7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€6K10%€12K15%€17K20%€23K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.
4K3KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Herzgesundheit21%

“Senkt LDL”

Qualität insgesamt13%

“Super Ware”

Geschmack insgesamt13%

“Schmeckt”

Dosierung7%

“und hochdosiert.”

Inhaltsstoffe – insgesamt5%

“Alternative zu den chemischen Statinen”

Preis-Leistungs-Verhältnis5%

“Preis/Leistung ist OK”

Vegan/Biologisch4%

“Das Produkt ist Vegan”

Nebenwirkungen4%

“Beste Wirkung”

Einfaches Kauen/Schlucken3%

“Die Kapseln sind gut schluckbar”

Geschmack3%

“leckerer Geschmack”

What buyers complain about

Funktionalität insgesamt17%

“Placebo, da Wirkung = 0”

Nebenwirkungen14%

“Eine direkte Wirkung spüre ich natürlich nicht”

Säureregulator/Linderung von Magenschmerzen6%

“Magenschmerzen”

Hartes Gefühl5%

“Der Inhalt ist hart”

Haltbarkeit4%

“Nach langen nehmen keine Workung nur in der Geldbörse”

Kochanleitung4%

“Die angegebene Kochzeit ist bei mir viel kürzer”

Einfache Reinigung4%

“Sauber schneller geht nicht super”

Dosierung3%

“aber in der Regel kein Medikament ersetzen.”

Geruch3%

“Schimmliger Geruch”

Preis-Leistungs-Verhältnis2%

“Zu teuer”