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Prices mostly outside the sweet spot ($4.96–$13.12) — this niche doesn't clear our bar today.

Market size 26Growth 49Conversion 96Competition 18Returns 100Price range 0Avg price 20Brand share 36Review moat 61Quality gap 33

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible13.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,052

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+18.9%

90-day search growth — must beat 0% to launch

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€109K

€109K/yr · 108K searches

Avg price

Bad€7.36

avg listing price — sweet spot $15–$100

Competition

Bad79%

top-5 click share — a locked-up shelf

Price range

Bad€4.96–€13.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

26

Top-5 brand share

83%

Open market

12%

  • ratiopharm31%
  • AL Aliud Pharma27%
  • apo-discounter.de13%
  • 1A PHARMA8%
  • STADA5%
  • Vomex A5%
  • Open — no brand owns it (5 brands, 12%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€11K20%€22K30%€33K40%€43K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.9% search growth over the last 90 days.
3K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Effizienz38%

“Wirken sehr gut bei Schiffs- und Flugreisen”

Qualität insgesamt25%

“Produkt ist sehr gut”

Benutzerfreundlichkeit25%

“Das Produkt ist sehr einfach anzuwenden”

beworben Vs Tatsächliches Produkt13%

“Halten, was sie versprechen”

What buyers complain about

Funktionalität insgesamt31%

“Hat nicht funktioniert”

Einfaches Kauen/Schlucken13%

“Wenn man den Kaugummi benutzt wird beim kauen die Zunge etwas taub gibt sich aber wieder”

beworben Vs Tatsächliches Produkt13%

“Hält nicht was es verspricht”

Allergien13%

“juckte es mich an der Klebestelle).”

Stärke13%

“Sind nicht so stark wie die aus der Apotheke”

Preis-Leistungs-Verhältnis13%

“sind die Tabletten teurer als in einer normalen Apotheke,”

Nebenwirkungen6%

“Ich werde schnell Seekrank”