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56

rasiermesser

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 60Growth 15Conversion 56Competition 34Returns 96Price range 85Avg price 83Brand share 55Review moat 42Quality gap 84

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Price range

Great€3.01–€99.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great€18.01

avg listing price — sweet spot $15–$100

Market size

Good€499K

€499K/yr · 593K searches

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,336.85

avg incumbent reviews — the moat a new listing must climb

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-19.1%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

22

Top-5 brand share

72%

Open market

20%

  • ANTHONY BROWN24%
  • GTEX21%
  • Sakkal11%
  • The Cambridge Cutthroat8%
  • Störtebekker Shaving Accessories8%
  • VAN DE BOOS8%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€50K20%€100K30%€150K40%€200K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.
18K13KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Super Produkt”

Preis-Leistungs-Verhältnis24%

“Super Preis/leistung”

Benutzerfreundlichkeit13%

“Super in der handy”

beworben Vs Tatsächliches Produkt7%

“Hält was es verspricht”

Gesamtgröße6%

“Liegt super in der Hand”

Schneiden/Trimmen4%

“Präzises Rasieren”

Schärfe4%

“Rasierklingen sind auch scharf”

Komfort insgesamt2%

“liegt angenehm in der Hand”

Haltbarkeit2%

“hält lange”

Design insgesamt2%

“ist sehr Elegant”

What buyers complain about

Qualität insgesamt33%

“Müll”

Benutzerfreundlichkeit11%

“Schwer unhandlich einmal getestet”

Schärfe9%

“An der Ecke zu scharf”

Dicke7%

“aus dünnen Blech,hab es zurück geschickt.”

Produktzustand7%

“Das Messer sieht schon benutzt aus”

Haltbarkeit7%

“fällt jedoch schon bei dem Zusammenbau auseinander.”

Preis-Leistungs-Verhältnis5%

“nicht günstig”

Materialqualität4%

“Billiges Material”

Kompatibilität – insgesamt4%

“nicht kompatibel mit dem Rasiermesser”

Reinigung4%

“Flecken,Schmutz und Staub”

Top return reasons

Qualität insgesamt23%
Funktionalität insgesamt18%
Produktzustand7%
Materialqualität6%
Gesamtgröße5%
Benutzerfreundlichkeit5%
Defekt Material/Teile5%
beworben Vs Tatsächliches Produkt4%
Kompatibilität – insgesamt3%
Gewicht schwer2%