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72

rasierer damen

Launch it

A $1.9M/yr market growing +32.1% this quarter with returns at 1.3% — clears our launch bar.

Market size 94Growth 58Conversion 55Competition 73Returns 89Price range 73Avg price 89Brand share 51Review moat 44Quality gap 81

Market size

Great€1.9M

€1.9M/yr · 2.0M searches

Returns

Great1.3%

return rate — above 6% kills the launch gate

Avg price

Great€20.47

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Price range

Good€3.27–€47.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+32.1%

90-day search growth — must beat 0% to launch

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,064.61

avg incumbent reviews — the moat a new listing must climb

Competition

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

132

Top-5 brand share

74%

Open market

21%

  • Gillette Venus28%
  • PHILIPS16%
  • houpoo15%
  • RAXMETRY9%
  • Braun7%
  • Virelle4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€77K8%€153K12%€230K16%€307K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 36 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.1% search growth over the last 90 days.
90K70KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt16%

“Good product”

Benutzerfreundlichkeit13%

“The different attachments are useful”

Preis-Leistungs-Verhältnis12%

“Preis/ Leistung super”

beworben Vs Tatsächliches Produkt7%

“tut was er soll”

Akkulaufzeit6%

“the rechargeable battery lasts a good amount of time”

Schneiden/Trimmen5%

“Super Shaver”

Aufladen4%

“Der Akku war fast zu 100 Prozent aufgeladen, man kann den Rasierer also sofort nutzen”

Weiches Gefühl4%

“Ganz glatt”

Add-Ons/Anhänge3%

“The different attachments are useful”

Griff3%

“Liegt schön in der Hand”

What buyers complain about

Qualität insgesamt14%

“Unzufrieden”

Funktionalität insgesamt12%

“Hält nicht, was er verspricht”

Preis-Leistungs-Verhältnis8%

“Ersatzklingen unverschämt teuer”

Haltbarkeit7%

“Nach 2 Jahren defekt”

Allergien6%

“Hatte danach übelste Irritationen”

beworben Vs Tatsächliches Produkt4%

“nicht wie erhofft”

Aufladen4%

“Akku und Ladezeit schlecht”

Akkulaufzeit3%

“Trotz Batteriewechsels ging er nicht wieder an”

Produktzustand3%

“Definitiv keine Neuware erhalten”

Benutzerfreundlichkeit2%

“Schwierig in der Anwendung”

Top return reasons

Funktionalität insgesamt35%
Qualität insgesamt11%
beworben Vs Tatsächliches Produkt9%
Defekt Material/Teile7%
Add-Ons/Anhänge4%
Produktzustand4%
Gesamtgröße4%
Aufladen4%
Stärke3%
schädigen/verbrennen Haare2%