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55

rasieröl damen

Worth a look

Shows low returns (0.2%), but a small market ($103K/yr) keeps it on the watch list.

Market size 25Growth 34Conversion 83Competition 36Returns 99Price range 72Avg price 81Brand share 42Review moat 69Quality gap 70

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great€17.24

avg listing price — sweet spot $15–$100

Price range

Good€2.70–€47.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good752.86

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.4%

90-day search growth — must beat 0% to launch

Market size

Okay€103K

€103K/yr · 66K searches

Competition

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

49

Top-5 brand share

80%

Open market

14%

  • JUNO & me26%
  • Veet19%
  • Brooklyn Soap Company15%
  • Australian Bodycare14%
  • eos7%
  • Störtebekker Shaving Accessories6%
  • Open — no brand owns it (5 brands, 14%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€5K10%€10K15%€15K20%€21K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch18%

“Wunderbarer Duft”

Qualität insgesamt17%

“sehr hilfreiches Produkt”

Weiches Gefühl7%

“Auch danach bleibt dieses frische, kühlende Gefühl auf der Haut bestehen, was ich persönlich richtig angenehm finde”

Preis-Leistungs-Verhältnis7%

“Tolles Öl und guter Preis”

beworben Vs Tatsächliches Produkt6%

“hält was es verspricht”

Benutzerfreundlichkeit3%

“Ergiebig, sparsam”

Saugfähigkeit3%

“zieht gut ein”

Empfindlichkeit insgesamt3%

“Für sensitive und sensible Haut geeignet”

Ölig/fettig3%

“Baybyöl sehr gut”

Eignung für trockene Haut3%

“Einfach gut für trockene Haut”

What buyers complain about

Preis-Leistungs-Verhältnis16%

“Preis Leistung allerdings nicht optimal.”

Geruch15%

“Stinkt wie Schmieröl”

Allergien12%

“Verursacht Hautreizungen”

Empfindlichkeit insgesamt8%

“Habe für das Rasieren eine sehr empfindliche Haut”

Hartes Gefühl8%

“Ist nicht smooth”

Dosierung3%

“dann aber nicht mehr dosieren.”

Schaum3%

“Keine gute Alternative zum Schaum”

Verklemmen/Verstopfen3%

“es hat den Rasierer nur verstopft”

Feucht/Trocken3%

“auch trocknet es zu schnell”

Top return reasons

Geruch27%
Auslaufsicher14%
beworben Vs Tatsächliches Produkt14%
Gesamtgröße9%
Preis-Leistungs-Verhältnis7%
Qualität insgesamt5%
Funktionalität insgesamt5%
Verklemmen/Verstopfen5%
Einfache Reinigung5%
Fleckenbeständigkeit5%