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60

protein snack

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 40Growth 19Conversion 44Competition 91Returns 100Price range 62Avg price 36Brand share 73Review moat 69Quality gap 80

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Competition

Great24%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good728.75

avg incumbent reviews — the moat a new listing must climb

Price range

Good€0.91–€37.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay€203K

€203K/yr · 561K searches

Avg price

Okay€10.31

avg listing price — sweet spot $15–$100

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

55

Top-5 brand share

61%

Open market

35%

  • Corny39%
  • RUF7%
  • IronMaxx7%
  • feel fit6%
  • Barilla4%
  • Jack Link's4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€6K6%€12K9%€18K12%€24K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 67 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt41%

“Yum Yum”

Geschmack9%

“Mein Favorit ist Crunchy Vanilla € White Chocolate flavour”

Süße9%

“Super schokolade”

Ernährungs Gehalt9%

“Low carb Schokolade”

Qualität insgesamt3%

“Super Produkt”

Knusprigkeit3%

“Sie sind crunchy”

Textur/Konsistenz – insgesamt2%

“Konsistenz ganz ok”

Preis-Leistungs-Verhältnis2%

“Preislich noch okay”

Gesundheitliche Vorteile – insgesamt1%

“Gesund”

beworben Vs Tatsächliches Produkt1%

“Sieht auf dem Foto besser aus”

What buyers complain about

Geschmack insgesamt18%

“0 Geschmack”

Preis-Leistungs-Verhältnis10%

“Doppelt so teuer”

Süße7%

“Wenig Zucker”

Geschmack6%

“0 Geschmack”

Ernährungs Gehalt5%

“Achtung nicht glutenfrei”

Feucht/Trocken4%

“Trockener, geschmackloser Riegel”

Künstliche Süßstoffe2%

“5 Stück essen, da der Zuckerersatzstoff abführend wirkt”

Textur/Konsistenz – insgesamt2%

“enttäuschende Konsistenz”

Lagertemperatur2%

“Ungenießbar bei den Temperaturen”

Gesamtgröße2%

“die Riegel wirken 'klein'”

Top return reasons

Qualität insgesamt33%
Ernährungs Gehalt33%
Nicht nachhaltiges Design17%
Geschmack17%