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59

protein riegel vegan

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 24Conversion 43Competition 62Returns 100Price range 77Avg price 85Brand share 65Review moat 77Quality gap 92

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great€19.19

avg listing price — sweet spot $15–$100

Review moat

Great453.03

avg incumbent reviews — the moat a new listing must climb

Price range

Great€11.21–€28.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay€100K

€100K/yr · 153K searches

Growth

Bad-2.6%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

28

Top-5 brand share

66%

Open market

27%

  • Yubi Bar22%
  • IronMaxx14%
  • Nakd12%
  • BAREBELLS11%
  • natural elements7%
  • JB's TREK7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€5K10%€10K15%€15K20%€20K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt35%

“Schmeckt super”

Geschmack11%

“Der Variety Remix Pack bietet eine tolle Auswahl an verschiedenen Geschmacksrichtungen (wie S'mores, Raspberry Ripple, Hazelnut und Fudge Brownie).”

Ernährungs Gehalt11%

“Bester Proteinriegel für Allergiker”

Süße7%

“mmmm soo schokoladig”

Vegan/Biologisch5%

“Vegan”

Qualität insgesamt3%

“qualitativ Produkt”

Inhaltsstoffe – insgesamt3%

“Zutaten clean, was echt geil ist”

Preis-Leistungs-Verhältnis2%

“Preiswerter Riegel”

Textur/Konsistenz – insgesamt2%

“leicht nussig, ohne künstlich zu schmecken.”

beworben Vs Tatsächliches Produkt1%

“Hält was er verspricht”

What buyers complain about

Geschmack insgesamt24%

“Schmeckt überhaupt nicht”

Feucht/Trocken11%

“irgendwie trocken”

Preis-Leistungs-Verhältnis5%

“Schade ums Geld”

Süße5%

“Zu süß, zäh im Biss”

Geschmack5%

“Der Geschmack erst recht nicht”

Ernährungs Gehalt5%

“nicht mehr glutenfrei”

Textur/Konsistenz – insgesamt4%

“Leider nicht so cremig wie erwartet”

beworben Vs Tatsächliches Produkt2%

“Absolut irreführend”

Inhaltsstoffe – insgesamt1%

“Enthält Weizenprotein und Maltit(günstige Inhalte, die nicht gut verarbeitet werden können). Schmeckt”

Hartes Gefühl1%

“die Füllung ist nicht soft”

Top return reasons

Ernährungs Gehalt100%