Skip to content
55

protein riegel mix box

Worth a look

Shows low returns (0.0%), but soft demand (-21.6% this quarter) keeps it on the watch list.

Market size 65Growth 14Conversion 28Competition 70Returns 100Price range 53Avg price 90Brand share 16Review moat 74Quality gap 72

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great€20.85

avg listing price — sweet spot $15–$100

Review moat

Good554.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Market size

Good€625K

€625K/yr · 1.4M searches

Price range

Good€1.03–€30.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

19

Top-5 brand share

94%

Open market

5%

  • ahead72%
  • PÄNDY13%
  • Naschwerk4%
  • NEOH3%
  • Pfanner2%
  • Nutriluv2%
  • Open — no brand owns it (4 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€25K8%€50K12%€75K16%€100K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.
40K30KPrime Day '24Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 4.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt50%

“Yummy”

Süße14%

“Super altanative zum süßen”

Geschmack8%

“Chunky Flavor”

Qualität insgesamt3%

“Super Produkt”

Ernährungs Gehalt2%

“low carb – ideal für bewusste Naschmomente.”

Künstliche Süßstoffe2%

“Besten Gummizuckerl ohne Zucker welche ich je gegessen habe”

Knusprigkeit1%

“mit leckerem Crunch.”

Textur/Konsistenz – insgesamt1%

“Konsistenz ist auch super”

beworben Vs Tatsächliches Produkt1%

“Entspricht den Erwartungen”

Preis-Leistungs-Verhältnis1%

“sein Geld wert”

What buyers complain about

Preis-Leistungs-Verhältnis18%

“Schade uns Geld”

Geschmack insgesamt15%

“Schmeckt wie Snickers”

Süße8%

“Wenig Zucker”

Künstliche Süßstoffe6%

“5 Stück essen, da der Zuckerersatzstoff abführend wirkt”

Geschmack4%

“More Chunky flavour”

Gesamtgröße3%

“Tüte ist mini”

Verdauungsstörungen3%

“Bauchprobleme”

Ernährungs Gehalt3%

“Glutenfrei falsch”

Lagertemperatur3%

“Geschmolzen”

Qualität insgesamt2%

“nicht herausragend”