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56

protein riegel mix

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 40Growth 33Conversion 36Competition 76Returns 100Price range 65Avg price 90Brand share 13Review moat 88Quality gap 68

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Great€20.84

avg listing price — sweet spot $15–$100

Review moat

Great237.23

avg incumbent reviews — the moat a new listing must climb

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€3.73–€36.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€207K

€207K/yr · 348K searches

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+6.1%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

12 rising

Sellers

16

Top-5 brand share

95%

Open market

4%

  • KoRo48%
  • MaxiNutrition37%
  • HEJ7%
  • Yubi Bar2%
  • Nakd1%
  • N!CK'S1%
  • Open — no brand owns it (6 brands, 4%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€6K6%€12K9%€19K12%€25K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 56 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 23 weeks — +6.1% search growth over the last 90 days.
9K7KFeb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt41%

“Yummy”

Ernährungs Gehalt13%

“Bester Proteinkaffee”

Geschmack11%

“Der Variety Remix Pack bietet eine tolle Auswahl an verschiedenen Geschmacksrichtungen (wie S'mores, Raspberry Ripple, Hazelnut und Fudge Brownie).”

Süße6%

“Ohne Zucker”

Preis-Leistungs-Verhältnis3%

“ein super Produkt für einen fairen Preis”

Qualität insgesamt2%

“Zum Produkt selbst kann ich nur sagen - Klasse”

Löslichkeit2%

“Es löst sich gut im Shaker”

Textur/Konsistenz – insgesamt2%

“von der Konsistenz gut zu essen.”

Gesundheitliche Vorteile – insgesamt1%

“Gesunder Snack”

Vegan/Biologisch1%

“vegan”

What buyers complain about

Geschmack insgesamt23%

“Schmeckt nicht”

Süße8%

“dafür wenig süß”

Geschmack8%

“geschmacklich nix besonderes”

Preis-Leistungs-Verhältnis7%

“Geldverschwendung”

Löslichkeit4%

“Pulver löst sich nicht auf”

Textur/Konsistenz – insgesamt3%

“Geschmacklich sowie von der Konsistenz enttäuschend”

Feucht/Trocken3%

“Total trockener Riegel”

Gesamtgröße3%

“Bin fit wie nie”

Ernährungs Gehalt3%

“protein riegel”

beworben Vs Tatsächliches Produkt2%

“Irreführende Produktbeschreibung”