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protein riegel 50g eiweiß

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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 13Conversion 61Competition 29Returns 100Price range 90Avg price 91Brand share 7Review moat 25Quality gap 76

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Great€21.20

avg listing price — sweet spot $15–$100

Price range

Great€12.94–€44.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,522.84

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€73K

€73K/yr · 65K searches

Growth

Bad-23.9%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

26

Top-5 brand share

97%

Open market

1%

  • Premier Protein86%
  • Power System5%
  • Warrior3%
  • Weider2%
  • Powerbar2%
  • Premier1%
  • Open — no brand owns it (1 brand, 1%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€7K20%€15K30%€22K40%€29K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.9% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt31%

“Schmeckt super”

Ernährungs Gehalt18%

“Echter High Protein Snack”

Geschmack11%

“Richtig leckere Karamelcreme”

Preis-Leistungs-Verhältnis8%

“Preiswerter Riegel”

Qualität insgesamt4%

“Top Produkt”

Textur/Konsistenz – insgesamt2%

“die Textur ist sehr eintönig - dafür ist der Preis fair.”

Süße2%

“Top Preis-Leistung – Die ideale „bessere“ Süßigkeit für zwischendurch”

beworben Vs Tatsächliches Produkt2%

“genau was ich wollte”

Weiches Gefühl1%

“Sind weich und lecker”

Einfaches Kauen/Schlucken1%

“lassen sich gut essen”

What buyers complain about

Geschmack insgesamt28%

“Die Riegel schmecken überhaupt nicht gut”

Feucht/Trocken13%

“Macht satt aber trocken”

Geschmack8%

“Geschmack ungenügend”

Süße5%

“kaum gesüßter Riegel,”

Preis-Leistungs-Verhältnis4%

“Schade ums Geld”

Textur/Konsistenz – insgesamt3%

“Die Konsistenz ist auch nicht die beste, würde ich mal sagen”

Ernährungs Gehalt3%

“27g Proteine auf einen 45g Riegel ist insane”

Geruch2%

“Die Verpackung roch extrem nach Parfüm”

Vegan/Biologisch2%

“Leider aber nicht Halal”

Benutzerfreundlichkeit2%

“Unmöglich”

Top return reasons

Geschmack insgesamt100%