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52

protein pulver schoko

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Market size 19Growth 75Conversion 41Competition 41Returns 100Price range 82Avg price 95Brand share 15Review moat 25Quality gap 62

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€32.12

avg listing price — sweet spot $15–$100

Price range

Great€1.86–€81.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+60.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,028.04

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€74K

€74K/yr · 71K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

24

Top-5 brand share

94%

Open market

5%

  • ESN76%
  • frankonia CHOCOLAT9%
  • Zama4Zingo5%
  • MaxiNutrition2%
  • MORE NUTRITION2%
  • NEOH1%
  • Open — no brand owns it (4 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€7K20%€15K30%€22K40%€30K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +60.2% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt38%

“Yummy”

Geschmack14%

“Leckerer shake”

Ernährungs Gehalt10%

“Super Protein”

Süße7%

“Franconua CHOCOLAT NO SUGAR”

Qualität insgesamt5%

“Es ist mit Abstand das beste Produkt”

Löslichkeit4%

“das Pulver lässt sich angenehm in Smoothies und Shakes einrühren.”

Preis-Leistungs-Verhältnis2%

“Gut u günstig”

beworben Vs Tatsächliches Produkt1%

“Das Produkt macht, was es soll”

Textur/Konsistenz – insgesamt1%

“mit Milch wird er cremiger”

Inhaltsstoffe – insgesamt1%

“Die Produkte von ESN sind für mich die besten”

What buyers complain about

Geschmack insgesamt16%

“Ungenießbar. Schmeckt ekelhaft”

Preis-Leistungs-Verhältnis14%

“Enorme Preiserhöhung”

Süße10%

“No Sugar heißt wohl doch Zucker”

Geschmack9%

“0 Geschmack”

Ernährungs Gehalt5%

“Achtung....die Schokolade ist NICHT glutenfrei”

Künstliche Süßstoffe4%

“Maltit als Süßungsmittel merkt man kaum”

Qualität insgesamt2%

“Das ist garantiert kein high quality Produkt”

Lagertemperatur2%

“Ungenießbar bei den Temperaturen”

Gesamtgröße2%

“Große top kleine flop”

Geruch2%

“Geschmack und Geruch unangenehm”

Top return reasons

Geschmack50%
Software/Anwendung50%