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protein pulver pistazie

Launch it

A $1.2M/yr market growing +6.7% this quarter with returns at 0.0% — clears our launch bar.

Market size 82Growth 33Conversion 85Competition 46Returns 100Price range 94Avg price 95Brand share 0Review moat 67Quality gap 47

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible€33.00

avg listing price — sweet spot $15–$100

Price range

Great€14.32–€79.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Market size

Great€1.2M

€1.2M/yr · 393K searches

Review moat

Good827.78

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

25

Top-5 brand share

100%

Open market

0%

  • inkospor51%
  • Weider49%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€62K10%€123K15%€185K20%€247K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +6.7% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt36%

“Schmeckt super”

Ernährungs Gehalt14%

“Bester Protein Shake”

Geschmack13%

“Super Geschmack”

Qualität insgesamt7%

“Super Produkt”

Löslichkeit4%

“Super auflösbar”

Textur/Konsistenz – insgesamt3%

“Konsistenz wirklich super”

Preis-Leistungs-Verhältnis3%

“Top Preis-Leistung”

Süße2%

“ist angenehm süß”

beworben Vs Tatsächliches Produkt2%

“erfüllt was es verspricht”

Künstliche Süßstoffe1%

“Nicht zu süß, nicht zu künstlich”

What buyers complain about

Geschmack insgesamt15%

“Ungenießbar”

Süße10%

“Nicht so süß”

Geschmack8%

“Geschmacklich undefinierbar, Pistazie und Wildberry Yoghurt”

Preis-Leistungs-Verhältnis7%

“der Preis”

Löslichkeit4%

“Löst sich nicht richtig auf”

Qualität insgesamt3%

“Sehr schlechte Qualität”

Inhaltsstoffe – insgesamt3%

“mit Sucralose – für mich ein No-Go”

Ernährungs Gehalt3%

“Protein Pulver”

Textur/Konsistenz – insgesamt3%

“Konsistenz seltsam”

Künstliche Süßstoffe3%

“Was ein riesen Minuspunkt für mich ist, ist das dieses Produkt mit Aspartam gesüßt ist”