Skip to content
63

protein pulver erdbeere

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 59Conversion 76Competition 47Returns 100Price range 93Avg price 95Brand share 69Review moat 56Quality gap 76

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€24.90

avg listing price — sweet spot $15–$100

Price range

Great€13.92–€54.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Growth

Good+34.0%

90-day search growth — must beat 0% to launch

Review moat

Good1,274.27

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€66K

€66K/yr · 36K searches

Competition

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

38

Top-5 brand share

64%

Open market

31%

  • BetterProtein23%
  • Body Attack15%
  • Warrior11%
  • inkospor9%
  • Bulk6%
  • IronMaxx5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€7K20%€13K30%€20K40%€26K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 70 weeks — +34.0% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, May · busiest ÷ quietest = 2.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt36%

“Schmeckt super”

Geschmack13%

“Super Geschmack”

Ernährungs Gehalt8%

“Bisher der beste Protein Shake”

Qualität insgesamt7%

“Super Produkt”

Löslichkeit7%

“Löslichkeit: Lässt sich im Shaker problemlos auflösen, keine Klümpchen”

Preis-Leistungs-Verhältnis4%

“Gutes Produkt zu einem angemessen guten Preis”

Süße2%

“sind nicht zu süß”

Textur/Konsistenz – insgesamt2%

“Konsistenz ok”

Gesamtgröße1%

“alles passt”

Effizienz1%

“Hilft”

What buyers complain about

Geschmack insgesamt22%

“Schmeckt so 0 nach Erdbeere”

Süße11%

“Mir zu süss”

Geschmack9%

“Grauenhafter Geschmack”

Künstliche Süßstoffe7%

“Wenn man Süßstoffe nicht mag bzw. stark rausschmeckt, ist das Proteinpulver nicht zu empfehlen”

Ernährungs Gehalt6%

“Nicht sicher glutenfrei”

Qualität insgesamt4%

“Absolut billiger Müll”

Löslichkeit4%

“löst sich extrem schlecht auf”

Textur/Konsistenz – insgesamt2%

“Gibt den Smoothie eine Unappetitliche Texture”

Preis-Leistungs-Verhältnis2%

“aber teuerer.”

Haltbarkeit1%

“Leider ungenießbar”

Top return reasons

Geschmack insgesamt27%
Vegan/Biologisch20%
Künstliche Süßstoffe9%
Funktionalität insgesamt7%
Salzgehalt5%
Qualität insgesamt5%
Produktzustand5%
Süße5%
Ernährungs Gehalt5%
Geschmack5%