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54

protein pulver banane

Worth a look

Shows low returns (0.1%), but a small market ($96K/yr) keeps it on the watch list.

Market size 24Growth 45Conversion 74Competition 26Returns 100Price range 87Avg price 95Brand share 37Review moat 59Quality gap 68

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€25.84

avg listing price — sweet spot $15–$100

Price range

Great€10.75–€53.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,159.86

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+16.2%

90-day search growth — must beat 0% to launch

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€96K

€96K/yr · 53K searches

Competition

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

37

Top-5 brand share

83%

Open market

13%

  • ESN45%
  • IronMaxx14%
  • inkospor10%
  • Body Attack7%
  • ProFuel6%
  • Bodylab244%
  • Open — no brand owns it (4 brands, 13%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€10K20%€19K30%€29K40%€38K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.2% search growth over the last 90 days.
5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Nov · busiest ÷ quietest = 3.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt34%

“leckerrrr”

Geschmack12%

“Super Geschmack”

Löslichkeit9%

“Das Pulver wird beim Anmischen sehr cremig”

Ernährungs Gehalt8%

“Beste Whey Protein”

Qualität insgesamt7%

“Andere Hersteller haben auch gute Produkte”

Preis-Leistungs-Verhältnis7%

“Preis Leistung OK”

Süße4%

“Etwas süß”

beworben Vs Tatsächliches Produkt3%

“Funktioniert. Alles wie in der Beschreibung”

Vegan/Biologisch2%

“Beste Vegane Eiweißpulver”

Textur/Konsistenz – insgesamt1%

“Im Vergleich zu anderen Marken ist hier die Konsistenz + Geschmack am besten”

What buyers complain about

Geschmack insgesamt29%

“Schmeckt nicht”

Geschmack12%

“etwas Fake Geschmack”

Preis-Leistungs-Verhältnis7%

“teuer”

Süße7%

“Zu süß”

Löslichkeit6%

“Löst sich schlecht auf”

Ernährungs Gehalt3%

“Ich bin geschmacklich recht empfindlich, was Proteinpulver angeht”

Textur/Konsistenz – insgesamt3%

“Konsistenz hat nichts mit Shake zu tun”

Sauer2%

“schmeckt chemisch sauer”

Künstliche Süßstoffe2%

“Hoher Zuckerwert und intensiver Geschmack”

Geruch2%

“Mein Haus riecht schon so sehr nach Banane, dass ich den Geruch der gammligen Milch nicht mehr wahrnehme”

Top return reasons

Geschmack insgesamt56%
Dicke13%
Gesamtgröße6%
Löslichkeit6%
Nebenwirkungen6%
Haftung/Klebrigkeit3%
Verdünnt/wässrig3%
Textur/Konsistenz – insgesamt3%
Sauer3%