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57

protein pulver 5kg

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 17Conversion 46Competition 67Returns 100Price range 87Avg price 95Brand share 9Review moat 56Quality gap 86

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€39.77

avg listing price — sweet spot $15–$100

Price range

Great€11.07–€104.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,258.6

avg incumbent reviews — the moat a new listing must climb

Market size

Good€387K

€387K/yr · 264K searches

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-16.7%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

24

Top-5 brand share

96%

Open market

3%

  • Mammut Nutrition82%
  • Premium Body Nutrition10%
  • Bulk2%
  • BioTechUSA1%
  • Body Power1%
  • Black Hammer Nutrition1%
  • Open — no brand owns it (4 brands, 3%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€12K6%€23K9%€35K12%€46K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -16.7% search growth over the last 90 days.
8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt20%

“Schmeckt”

Ernährungs Gehalt14%

“Beste Protein”

Geschmack13%

“The whey flavour good 7/10”

Preis-Leistungs-Verhältnis13%

“Overall decent product good for the price”

Löslichkeit8%

“mit Milch wird das Pulver im Mixer zu einem Cremigen Shake”

Qualität insgesamt8%

“Decent product”

Süße2%

“leicht überzogener Süße.”

Inhaltsstoffe – insgesamt2%

“Dieses ist ein von den Inhaltsstoffen sehr gutes Produkt”

beworben Vs Tatsächliches Produkt1%

“macht seinen Job”

Vitamin1%

“Vitamin”

What buyers complain about

Geschmack insgesamt27%

“Schmeckt so 0 nach Erdbeere”

Geschmack12%

“Der Cookies und Cream Flavour schmeckt dazu noch absolut ungenießbar”

Ernährungs Gehalt10%

“Nie wieder Proteinpulver von Mammut Nutrition”

Preis-Leistungs-Verhältnis5%

“not worth it, auch wenn's günstig ist”

Süße5%

“Fast schon ekelhaft süß”

Löslichkeit4%

“Schlechte Löslichkeit”

Textur/Konsistenz – insgesamt3%

“nicht ganz so cremig”

Künstliche Süßstoffe2%

“Es ist natürlich schade, dass hier Süßstoffe enthalten sind, die angeblich das Mikrobiom schädigen”

Qualität insgesamt2%

“Sehr schlecht Qualität”

Geruch2%

“Schmeckt wie Knete riecht”

Top return reasons

Süße20%
Geruch18%
Vegan/Biologisch10%
Qualität insgesamt10%
Funktionalität insgesamt10%
Haftung/Klebrigkeit10%
Feucht/Trocken10%
gesteckt/zusammengeschmolzen5%
Geschmack insgesamt3%
Inhaltsstoffe – insgesamt3%