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A concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 21Conversion 98Competition 3Returns 100Price range 95Avg price 86Brand share 10Review moat 93Quality gap 25

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible16.9%

search→purchase rate — share of searches ending in a sale

Price range

Incredible€18.04–€23.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great146.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€19.36

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.3%

90-day search growth — must beat 0% to launch

Market size

Bad€56K

€56K/yr · 17K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad96%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

27

Top-5 brand share

96%

Open market

0%

  • TRUE NATURE39%
  • supplenatura. Rheinland33%
  • ZeinPharma12%
  • Propicum7%
  • edubily5%
  • NatuGena4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€6K20%€11K30%€17K40%€22K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.
500300Prime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt19%

“Sehr gutes Produkt”

Preis-Leistungs-Verhältnis12%

“Super Preis-/ Leistungsverhältnis”

beworben Vs Tatsächliches Produkt10%

“Hält was es verspricht”

Dosierung10%

“Für mich auch eine gute Dosierung ds ich nur 1x täglich dran denken muss”

Haltbarkeit7%

“Ich vertrage es gut”

Reguliert die Verdauung7%

“sehr hilfreich bei der Verdauung”

Benutzerfreundlichkeit7%

“Sind gut verträglich”

Hormonelles Gleichgewicht7%

“Hilfreich bei CLL (Chronisch LYMPHATISCHE Leukämie).”

Gesamtgröße3%

“Passt”

Vitamin3%

“Top Ergänzung”

What buyers complain about

beworben Vs Tatsächliches Produkt100%

“Beschreibung sehr verwirrend”