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51

presto toilettenpapier

Worth a look

Shows low returns (0.1%), but soft demand (-11.1% this quarter) keeps it on the watch list.

Market size 60Growth 19Conversion 95Competition 29Returns 99Price range 73Avg price 81Brand share 27Review moat 27Quality gap 32

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great€17.23

avg listing price — sweet spot $15–$100

Price range

Good€2.82–€48.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€505K

€505K/yr · 234K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,845.59

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

47

Top-5 brand share

89%

Open market

7%

  • by Amazon50%
  • Hakle16%
  • Zewa9%
  • Glücksblatt8%
  • Renova6%
  • Satino4%
  • Open — no brand owns it (3 brands, 7%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€51K20%€101K30%€152K40%€202K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Weiches Gefühl24%

“Softes Toilettenpapier”

Qualität insgesamt24%

“Super Produkt”

Preis-Leistungs-Verhältnis16%

“Beste Toilettenpapier Preis super”

beworben Vs Tatsächliches Produkt7%

“Hält, was es verspricht”

Komfort insgesamt7%

“insgesamt ein sehr komfortables,”

Gesamtgröße3%

“Passt”

Dicke3%

“Ansicht recht dick”

Haltbarkeit2%

“Alles gut gelaufen”

Benutzerfreundlichkeit2%

“Easy Peasy”

Hygiene insgesamt2%

“Super Hygienegefühl”

What buyers complain about

Qualität insgesamt25%

“Qualität hat sich merklich verschlechtert”

Dicke18%

“Sehr dünn und fusselt”

Preis-Leistungs-Verhältnis11%

“Sein Geld nicht wert”

Hartes Gefühl7%

“NICHT so wie Softis”

Gesamtgröße4%

“Für komplett gar nichts geeignet”

beworben Vs Tatsächliches Produkt3%

“Viellecht ändert der Verkäufer sein Produkt Info”

Stärke3%

“wenig stabil”

Funktionalität insgesamt3%

“Das Blatt rollt sich nicht auf”

Geruch2%

“GERUCHSLOS”

Haftung/Klebrigkeit2%

“klebt auf der Haut”

Top return reasons

Preis-Leistungs-Verhältnis28%
Qualität insgesamt21%
Gesamtgröße10%
Dünn7%
beworben Vs Tatsächliches Produkt6%
Geruch4%
Weiches Gefühl3%
Hartes Gefühl3%
Kontamination3%
Funktionalität insgesamt3%