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53

philips series 5000 scherkopf

Worth a look

Shows beatable incumbent ratings (3.6★), but a deep review moat (6,217 avg reviews) keeps it on the watch list.

Market size 26Growth 35Conversion 81Competition 38Returns 93Price range 57Avg price 75Brand share 32Review moat 24Quality gap 99

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Returns

Great1.1%

return rate — above 6% kills the launch gate

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great€15.12

avg listing price — sweet spot $15–$100

Price range

Good€5.04–€28.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.6%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay€109K

€109K/yr · 85K searches

Review moat

Bad6,216.7

avg incumbent reviews — the moat a new listing must climb

Competition

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

122

Top-5 brand share

86%

Open market

11%

  • PHILIPS59%
  • CIELONI10%
  • Wone8%
  • QHYSS5%
  • Wigthvoy4%
  • Swiftctrl3%
  • Open — no brand owns it (7 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€5K10%€11K15%€16K20%€22K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 49 weeks — +7.6% search growth over the last 90 days.
3K2KSpike '25Holiday '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße28%

“PASST”

Qualität insgesamt22%

“Super Produkt”

Preis-Leistungs-Verhältnis9%

“super Preis”

Schärfe9%

“Gutes Schnittergebnis”

Benutzerfreundlichkeit6%

“einfach”

beworben Vs Tatsächliches Produkt5%

“Produkt entspricht der Beschreibung”

Montage/Installation4%

“optimal, leicht zu installieren”

Haltbarkeit4%

“Da es der Original Markenartikel ist, hoffe ich, dass er auch lange hält”

Effizienz2%

“Funktioniert wie neu”

Kompatibilität – insgesamt2%

“Passt original für Serie 5000”

What buyers complain about

Qualität insgesamt19%

“schlechter Ersatz”

Gesamtgröße15%

“Passt nicht”

Preis-Leistungs-Verhältnis10%

“Philips Scherköpfe sind allerdings relativ teuer”

Haltbarkeit10%

“Kurze Haltbarkeit”

Kompatibilität – insgesamt6%

“Passt nicht bei Series 5000”

Schärfe5%

“Könnten schärfer sein”

beworben Vs Tatsächliches Produkt3%

“mangelhafte Beschreibung”

Allergien3%

“und hinterlässt überdeutliche Hautirritationen”

Defekt Material/Teile3%

“Ok. Ersatzteile”

Funktionalität insgesamt2%

“Hält schlechter”

Top return reasons

Gesamtgröße48%
Kompatibilität – insgesamt30%
Defekt Material/Teile6%
beworben Vs Tatsächliches Produkt5%
Funktionalität insgesamt3%
Add-Ons/Anhänge2%
Form/Stil1%
Schärfe1%
Qualität insgesamt1%
Produktzustand1%