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pflaster groß

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Prices mostly outside the sweet spot ($2.58–$13.38) — this niche doesn't clear our bar today.

Market size 46Growth 42Conversion 95Competition 14Returns 100Price range 0Avg price 21Brand share 9Review moat 25Quality gap 30

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay€250K

€250K/yr · 268K searches

Growth

Okay+13.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,652.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€7.50

avg listing price — sweet spot $15–$100

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Price range

Bad€2.58–€13.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

54

Top-5 brand share

96%

Open market

2%

  • Medrull40%
  • Saxomed21%
  • Cutiderm18%
  • NOBAMED Paul Danz AG14%
  • Hansaplast3%
  • Hartmann2%
  • Open — no brand owns it (1 brand, 2%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€25K20%€50K30%€75K40%€100K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.
18K13KHoliday '24SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Haftung/Klebrigkeit22%

“haftet super”

Qualität insgesamt18%

“Super Ware”

Preis-Leistungs-Verhältnis18%

“Preis- Leistung voll OK”

beworben Vs Tatsächliches Produkt8%

“hält, was es verspricht”

Haltbarkeit5%

“hält gut,”

Gesamtgröße5%

“Passt perfekt”

Wasserbeständigkeit4%

“Für das Duschen bestens geeignet”

Benutzerfreundlichkeit2%

“für keine Probleme in der Anwendung”

Allergien2%

“juckt nicht”

Stärke1%

“Hier extrem Stark”

What buyers complain about

Haftung/Klebrigkeit40%

“Klebekraft ist gleich Null”

Allergien13%

“Hautschädigend”

Hautgesundheit5%

“löst sich sehr schnell von der Haut ab”

Preis-Leistungs-Verhältnis3%

“Leider Geld für Müll bezahlt”

beworben Vs Tatsächliches Produkt3%

“Ich verstehe nicht, warum darauf in der Produktbeschreibung nicht hingewiesen wird”

Wasserbeständigkeit2%

“Ich habe so einen Schrott noch nie erlebt und ich benötige viele Pflaster die Waterproofed sind”

Schmerzlinderung – insgesamt2%

“Verletzungen”

Materialqualität2%

“Schlechtes Material”

Griff2%

“Schlechter Halt”

Qualität insgesamt2%

“Keine einwandfreie Ware”