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56

personenwaage analog

Worth a look

Shows a sweet-spot price point ($23.68 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 13Conversion 67Competition 40Returns 92Price range 88Avg price 95Brand share 48Review moat 22Quality gap 81

Avg price

Incredible€23.68

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 6% kills the launch gate

Price range

Great€9.47–€68.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Market size

Good€450K

€450K/yr · 317K searches

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad9,164.09

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-23.1%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

42

Top-5 brand share

76%

Open market

17%

  • Adlereurope23%
  • G3 Ferrari20%
  • ADE14%
  • Medisana13%
  • Adamson7%
  • eldom6%
  • Open — no brand owns it (7 brands, 17%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€23K10%€45K15%€68K20%€90K101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.1% search growth over the last 90 days.
7K5KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis18%

“Preis/Leistung Super”

Qualität insgesamt15%

“Super Produkt”

Benutzerfreundlichkeit14%

“Easy zu nutzen”

beworben Vs Tatsächliches Produkt9%

“Tut was sie tun muss”

Design insgesamt7%

“Cooles Design”

Gesamtgröße5%

“Passt”

Genauigkeit insgesamt4%

“Super genau”

Effizienz4%

“Funktioniert”

Stärke3%

“Super robust und genau”

Gesamt anzeigen3%

“Solide Waage mit gutem digitalem Display”

What buyers complain about

Gesamtgröße20%

“Kleiner als erwartet”

Haltbarkeit12%

“Leider schnell defekt”

Messung / Ablesegenauigkeit11%

“Ungenau”

Genauigkeit insgesamt10%

“Nicht Präzise”

Qualität insgesamt10%

“Qualitätsprobleme”

Akkulaufzeit6%

“Totaler Müll, zeigt ständig Error an sodass die Batterien firekt leer waren”

Funktionalität insgesamt4%

“Hat erstmal nicht funktionieren”

beworben Vs Tatsächliches Produkt2%

“Verkehrte Angabe”

Defekt Material/Teile2%

“Defekt”

Gesamt anzeigen2%

“Bei dieser Waage sind Ausfälle am Display”

Top return reasons

Gesamtgröße31%
Messung / Ablesegenauigkeit17%
Funktionalität insgesamt16%
Genauigkeit insgesamt5%
Qualität insgesamt5%
Defekt Material/Teile5%
Gewicht schwer4%
beworben Vs Tatsächliches Produkt4%
Gesamt anzeigen4%
Farbe2%