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permethrin creme

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Soft demand (-23.8% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 13Conversion 63Competition 18Returns 99Price range 88Avg price 95Brand share 13Review moat 72Quality gap 52

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€25.89

avg listing price — sweet spot $15–$100

Price range

Great€10.97–€55.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good611

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€106K

€106K/yr · 73K searches

Competition

Bad79%

top-5 click share — a locked-up shelf

Growth

Bad-23.8%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

24

Top-5 brand share

95%

Open market

2%

  • PHARMA PERLE45%
  • Antiscabiosum29%
  • gepepharm GmbH10%
  • bioeel o companie responsabilă Dermosan7%
  • CROTAMITEX4%
  • HomeBugProtect3%
  • Open — no brand owns it (1 brand, 2%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€11K20%€21K30%€32K40%€42K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 43 weeks — -23.8% search growth over the last 90 days.
2K2KSpike '26Sep '25Nov '25Dec '25Feb '26Mar '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Gutes Produkt”

Geruch20%

“Duftet gut”

beworben Vs Tatsächliches Produkt15%

“Hält was sie verspricht”

Preis-Leistungs-Verhältnis7%

“super Preis”

Sprühen/Durchfluss6%

“das spray ist super”

Entzündung6%

“Wirkt fantastisch gegen Pickel und Entzündungen”

Effizienz6%

“effiziente Wirkung”

Allergien6%

“Bei Hausstauballergie ein probates Mittel mit langer Wirkung”

Textur/Konsistenz – insgesamt6%

“Konsistenz ist toll und schützt”

Benutzerfreundlichkeit3%

“Einfache Handhabung, effiziente Wirkung”

What buyers complain about

Geruch30%

“STINKT”

Allergien14%

“Hatte Probleme mit der Haut”

Funktionalität insgesamt12%

“Es funktioniert nicht”

Preis-Leistungs-Verhältnis9%

“Teuer”

Ölig/fettig9%

“zu fettig”

Textur/Konsistenz – insgesamt9%

“Die Textur ist zu schwer für mein Gesicht”

Farbverblassen/Verfärbung5%

“Ringe verfärben sich”

Gesamtgröße3%

“Die betroffenen Stellen wurden leider Größer”

Top return reasons

Auslaufsicher33%
Gesamtgröße33%
Sprühen/Durchfluss33%