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padma 28

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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 15Conversion 98Competition 0Returns 99Price range 95Avg price 95Brand share 0Review moat 88Quality gap 55

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Incredible16.6%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible€37.29

avg listing price — sweet spot $15–$100

Price range

Incredible€22.23–€58.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great236.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€109K

€109K/yr · 18K searches

Growth

Bad-20.9%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

14

Top-5 brand share

100%

Open market

0%

  • PADMA 28 active75%
  • Sanopharm13%
  • PADMA NervoTib7%
  • PADMA HepaTib6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€11K20%€22K30%€33K40%€44K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — -20.9% search growth over the last 90 days.
450350Spike '25Prime Day '25JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt50%

“Gutes Produkt”

Spannung/Angst17%

“Es unterstützt mich enorm beim Ausschleichen der Schlaftabletten”

Schlafqualität17%

“Es unterstützt mich enorm beim Ausschleichen der Schlaftabletten”

What buyers complain about

Dosierung25%

“Doch es muss länger eingenommen werden”

Nebenwirkungen13%

“Das Produkt, recht teuer in der Anschaffung, zeigte bei mir keinerlei Wirkung über monatelange Einnahme hinweg”

Natürliche Inhaltsstoffe13%

“Absolutes No Go bei Naturheilprodukten bzw. natürlichen Nahrungsergänzungsmitteln”

Preis-Leistungs-Verhältnis13%

“recht teuer in der Anschaffung,”

Inhaltsstoffe – insgesamt13%

“Keinerlei Wirkung, miserable Zusatzstoffe”