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one blade aufsätze

Launch it

A $4.3M/yr market growing +28.2% this quarter with returns at 0.3% — clears our launch bar.

Market size 97Growth 55Conversion 93Competition 26Returns 98Price range 74Avg price 87Brand share 10Review moat 21Quality gap 76

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Market size

Incredible€4.3M

€4.3M/yr · 1.9M searches

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great€19.96

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€7.64–€35.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+28.2%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad11,509.47

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

145

Top-5 brand share

96%

Open market

2%

  • PHILIPS84%
  • FINETCH3%
  • Zebber3%
  • Générique3%
  • Jorvex3%
  • POWAKKA2%
  • Open — no brand owns it (1 brand, 2%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€426K20%€851K30%€1.3M40%€1.7M1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.2% search growth over the last 90 days.
100K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Solid quality”

Gesamtgröße17%

“Passt”

Preis-Leistungs-Verhältnis16%

“Preisleistung super”

beworben Vs Tatsächliches Produkt10%

“Macht was er soll”

Haltbarkeit5%

“Haltbarkeit”

Schärfe5%

“One blade Rasierklingen”

Benutzerfreundlichkeit4%

“einfach wechseln”

Funktionalität insgesamt2%

“Prima geht herforragend”

Effizienz2%

“arbeitsintensiv”

Kompatibilität – insgesamt1%

“Besonders praktisch ist, dass sie mit allen OneBlade und Pro Modellen kompatibel sind”

What buyers complain about

Preis-Leistungs-Verhältnis32%

“unnötig teuer”

Qualität insgesamt19%

“Müll”

Haltbarkeit7%

“Haltbarkeit”

Gesamtgröße7%

“Passt nicht”

Add-Ons/Anhänge3%

“Aufsätze passen nicht optimal”

beworben Vs Tatsächliches Produkt3%

“entspricht überhaupt nicht der Beschreibung”

Produktzustand3%

“Bereits benutzter Artikel”

Schärfe2%

“Geringe Haltbarkeit und Unschärfe”

Allergien2%

“Stumpf, laut und verursachen Hautirritationen”

Funktionalität insgesamt1%

“Macht nicht was es soll”

Top return reasons

Gesamtgröße35%
Funktionalität insgesamt10%
Qualität insgesamt9%
Defekt Material/Teile9%
Kompatibilität – insgesamt8%
Preis-Leistungs-Verhältnis6%
Add-Ons/Anhänge6%
beworben Vs Tatsächliches Produkt5%
Produktzustand3%
Haltbarkeit3%