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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 11Conversion 89Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 80Quality gap 80

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible€29.43

avg listing price — sweet spot $15–$100

Price range

Incredible€20.38–€37.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great395.67

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€77K

€77K/yr · 25K searches

Growth

Bad-27.1%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

19

Top-5 brand share

100%

Open market

0%

  • Heumann81%
  • Nicotinell19%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%25%€19K50%€38K75%€58K100%€77K1001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 26 weeks — -27.1% search growth over the last 90 days.
500300Spike '26Jan '26Feb '26Mar '26Apr '26May '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Effizienz25%

“wirkt wunderbar”

Preis-Leistungs-Verhältnis25%

“Empfelungwert”

Qualität insgesamt17%

“Sehr gute Qualität”

Haftung/Klebrigkeit17%

“Kleben sehr gut”

Allergien17%

“die Pflaster haben mir extrem geholfen, die Entzugserscheinungen zu reduzieren.”

Top return reasons

Dosierung25%
Funktionalität insgesamt25%
Haftung/Klebrigkeit25%
Stärke25%