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53

niacin

Worth a look

Shows low returns (0.1%), but soft demand (-8.5% this quarter) keeps it on the watch list.

Market size 32Growth 21Conversion 87Competition 39Returns 99Price range 55Avg price 75Brand share 68Review moat 47Quality gap 45

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great€15.13

avg listing price — sweet spot $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Good€7.59–€24.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,806.76

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€147K

€147K/yr · 98K searches

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

19

Top-5 brand share

64%

Open market

29%

  • Bloom Naturals Beauty Supplements17%
  • Vegavero16%
  • TRUE NATURE14%
  • Greenfood10%
  • vitabay7%
  • Vit4ever7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€7K10%€15K15%€22K20%€29K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Super Produkt”

Vitamin19%

“Vitamin”

Preis-Leistungs-Verhältnis10%

“super Preis-Leistung”

beworben Vs Tatsächliches Produkt7%

“Alles bestens,genau wie beschrieben”

Einfaches Kauen/Schlucken6%

“Kleine Tablette und gut zu schlucken”

Dosierung5%

“Die Dosierung von 500 mg ist hoch genug, um eine spürbare Wirkung zu erzielen”

Benutzerfreundlichkeit3%

“Einfache Handhabung”

Effizienz2%

“wirksamkeit”

Gesamtgröße2%

“Passt”

Ernährungs Gehalt2%

“Guter Start mit WeightWorld Vitamin B Komplex – toller Jahresvorrat und super Preis-Leistung”

What buyers complain about

Dosierung14%

“Zu hoch dosiert”

Vitamin10%

“Vorher hatte ich immer wieder Probleme mit einer Vitamin B Unterversorgung”

Geruch8%

“Stinkt”

Nebenwirkungen7%

“Wirkung fraglich weil man spürt ja nix”

Qualität insgesamt4%

“Die Qualität scheint fragwürdig zu sein”

Allergien4%

“Juckreiz und Übelkeit”

Gesamtgröße4%

“Die Tabletten sind klein”

Inhaltsstoffe – insgesamt3%

“thiamin is the no”

Funktionalität insgesamt3%

“Schade, leider funktionieren diese Tabletten bei mir nicht”

Säureregulator/Linderung von Magenschmerzen3%

“Verursachen Magenschmerzen”