natürlicher raumduft ohne chemie
Worth a lookShows low returns (0.2%), but soft demand (-14.3% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Review moat
Good640.44avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Price range
Good€2.40–€41.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.79avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€130K€130K/yr · 165K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
66
Top-5 brand share
93%
Open market
6%
- Jean & Len43%
- Primavera42%
- Heldengrün4%
- INゼリー3%
- AllgäuQuelle Naturprodukte2%
- Baldini1%
- Open — no brand owns it (8 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PRIMAVERA Raumspray Gute Laune bio* 50 ml - Orange Limette und Zitrone - Aromadiffuser Aromatherapie - motivierend - vegan
Primavera€11.954.8★394 rev
PRIMAVERA Raumspray Frische Luft bio* 50 ml - Pfefferminze Zitrone und Myrte - Aromadiffuser Aromatherapie - klärend - vegan
Primavera€11.994.7★331 rev
Jean & Len Raumduft Diffusor Grey Vetiver & Cedarwood 100 ml
Jean & Len€7.623.3★37 rev
Jean & Len Raumduft Diffusor Green Tea & Citrus 100 ml
Jean & Len€7.554.3★170 rev
Jean & Len Raumduft Diffusor Basil Mint & Eucalyptus 100 ml
Jean & Len€7.564.3★170 rev
Newest
by launch date
BOHORIA Raumspray Hotel Scents Air Spray 500 ml Raumduft für Boutique Hotel Feeling Home Perfume Lufterfrischer (Ginger & Rosemary)
BOHORIA€13.6924 rev
PRIMAVERA Raumspray Von Herzen bio* 50 ml - Orange Rose und Jasmin - Aromadiffuser Aromatherapie - harmonisierend - vegan
Primavera€15.902 rev
PRIMAVERA Raumspray Alles Liebe bio* 50 ml - Rose und Mandarine - Aromadiffuser Aromatherapie - vegan
Primavera€15.392 rev
Jean & Len Home Perfume Rosemary & Ginger Raumduft 500 ml
Jean & Len€13.36171 rev
Jean & Len Home Perfume Bergamot & Cedarwood Raumduft 500 ml
Jean & Len€13.24171 rev
Trending
90-day click momentumPRIMAVERA Raumspray Von Herzen bio* 50 ml - Orange Rose und Jasmin - Aromadiffuser Aromatherapie - harmonisierend - vegan
Primavera€15.904.5★
PRIMAVERA Raumspray Sommersonne bio* 50 ml - Grüne Mandarine Neroli und Orange - Aromadiffuser Aromatherapie - erheiternd - vegan
Primavera€12.274.5★
BOHORIA Raumspray Hotel Scents Air Spray 500 ml Raumduft für Boutique Hotel Feeling Home Perfume Lufterfrischer (Ginger & Rosemary)
BOHORIA€13.694.6★
Airkeep Raumduft mit 8 Duftstäbchen 200ml Forest Mist Langanhaltend Duft Lufterfrischer für Zuhause Deko für Badezimmer Schlafzimmer Wohnzimmer
Airkeep€16.584.1★
Jean & Len Home Perfume Rosemary & Ginger Raumduft 500 ml
Jean & Len€13.364.2★
Demand
Weekly Amazon search volume, last 23 weeks — -14.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Wunderbarer Waldduft”
“Super Produkt”
“Den Preis finde ich auch sehr fair”
“Super tolle Creme, zieht schnell ein und ist super zur Haut”
“Angenehm und dezent”
“die Hände werden wirklich weich”
“Besser erwartet”
“Air Wick Active Fresh”
“sicher auch schönes Geschenk”
“Ein schlichtes, elegantes Design”
What buyers complain about
“Stinkt”
“Geld nicht Wert”
“Ware absolut unzufriedenstellend”
“Hält nicht lange”
“Trotzdem ist fast die Hälfte der Flüssigkeit ausgelaufen”
“Gibts besser,zu klein”
“Unangenehm in der Nase”
“als Geschenk für jemand anderen absolut indiskutabel.”
“kann reizend wirken”
“Nicht mein Geschmack”