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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 23Conversion 75Competition 16Returns 100Price range 73Avg price 49Brand share 9Review moat 73Quality gap 32

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good581.42

avg incumbent reviews — the moat a new listing must climb

Price range

Good€6.62–€37.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€11.86

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad€61K

€61K/yr · 73K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

26

Top-5 brand share

97%

Open market

2%

  • AXICUR47%
  • 1A PHARMA21%
  • Dolormin15%
  • 1A Pharma9%
  • ratiopharm5%
  • Bodfeld Apotheke2%
  • Open — no brand owns it (1 brand, 2%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€6K20%€12K30%€18K40%€24K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -4.9% search growth over the last 90 days.
2K2KSpike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

Top return reasons

Gelenkschmerzen100%