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54

mutaflor

Worth a look

Shows low returns (0.1%), but soft demand (-41.1% this quarter) keeps it on the watch list.

Market size 29Growth 4Conversion 49Competition 64Returns 100Price range 77Avg price 95Brand share 63Review moat 39Quality gap 76

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€25.83

avg listing price — sweet spot $15–$100

Price range

Great€4.61–€51.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,596.83

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€126K

€126K/yr · 124K searches

Growth

Bad-41.1%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

61

Top-5 brand share

67%

Open market

28%

  • Kijimea23%
  • Madena19%
  • OMNi BiOTiC12%
  • Nature Love8%
  • NATURTREU5%
  • natural elements4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€5K8%€10K12%€15K16%€20K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.1% search growth over the last 90 days.
5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Reguliert die Verdauung18%

“Gutes Darmgefühl”

Qualität insgesamt17%

“Super Produkt”

Effizienz6%

“Funktioniert”

Preis-Leistungs-Verhältnis5%

“Bester Preis”

beworben Vs Tatsächliches Produkt5%

“Hält sein Versprechen”

Geschmack insgesamt4%

“Schmecken neutral”

Säureregulator/Linderung von Magenschmerzen4%

“Das beste Mittel gegen Magen/Darmproblemen”

Ernährungs Gehalt4%

“Food supplement”

Geschmack3%

“Guter Geschmack”

Benutzerfreundlichkeit3%

“brauchbar”

What buyers complain about

Funktionalität insgesamt18%

“Unwirksam”

Preis-Leistungs-Verhältnis13%

“Geld Verschwendung”

Säureregulator/Linderung von Magenschmerzen9%

“Druck im Bauch, Verstopfung”

Nebenwirkungen6%

“Es scheint also, dass dieses Medikament bei mir nicht mehr so gut wirkt”

Dosierung6%

“Unterdosiert”

Reguliert die Verdauung4%

“Denke das im Darm nicht wirklich was ankommt was die Darmgesundheit verbessert”

Geschmack insgesamt4%

“Ungenießbar”

Allergien2%

“Nicht für allergische”

Ernährungs Gehalt2%

“Ungeeignet bei keto”

beworben Vs Tatsächliches Produkt2%

“Beschreibung unleserlich”