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55

mundtrockenheit

Worth a look

Shows low returns (0.2%), but soft demand (-16.2% this quarter) keeps it on the watch list.

Market size 30Growth 17Conversion 96Competition 42Returns 99Price range 78Avg price 76Brand share 19Review moat 73Quality gap 84

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great€6.78–€45.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€15.29

avg listing price — sweet spot $15–$100

Review moat

Good567.75

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€138K

€138K/yr · 67K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-16.2%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

56

Top-5 brand share

93%

Open market

6%

  • XyliMelts51%
  • ALDIAMED21%
  • allday9%
  • TePe7%
  • miradent4%
  • Lemon Pharma2%
  • Open — no brand owns it (4 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€7K10%€14K15%€21K20%€28K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — -16.2% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Apr · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Feucht/Trocken28%

“Mundtrockenheit”

Mundhygiene17%

“Hält meinen Mund feucht”

Geschmack insgesamt10%

“schmeckt auch gut”

Schlafqualität4%

“Funktioniert super muss nachts nicht mehr trinken”

Preis-Leistungs-Verhältnis4%

“Und der Preis ist auch ok”

Haftung/Klebrigkeit4%

“haftet super”

Geschmack4%

“Angenehmer Geschmack”

Effizienz3%

“Wirkt super”

Qualität insgesamt3%

“Finde es wesentlich besser als die meisten Speichelersatz-Produkte, die auf dem Markt sind”

beworben Vs Tatsächliches Produkt3%

“Wie vom Händler beschrieben, gerne wieder”

What buyers complain about

Funktionalität insgesamt21%

“Unwirksam”

Preis-Leistungs-Verhältnis11%

“Aber der Preis”

Geschmack insgesamt7%

“Schmeckt chemisch”

Feucht/Trocken6%

“Mundtrockenheit”

Geschmack6%

“Keine gute Geschmack”

Mundhygiene5%

“war bei mir unangenehm im Mund”

Süße4%

“Leider zu süss”

Haltbarkeit4%

“Erst recht nicht längeranhaltend”

Einfaches Kauen/Schlucken3%

“ist ok. nicht einfach zubenutzen, ohne es zu schlucken”

Stärke3%

“Schwach”

Top return reasons

Funktionalität insgesamt45%
Geschmack6%
Geschmack insgesamt6%
Inhaltsstoffe – insgesamt6%
Motorleistung3%
Add-Ons/Anhänge3%
Mundhygiene3%
Auslaufsicher3%
Geruch3%
Benutzerfreundlichkeit3%