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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 18Conversion 96Competition 21Returns 100Price range 35Avg price 35Brand share 0Review moat 45Quality gap 32

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,993.82

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€10.20

avg listing price — sweet spot $15–$100

Price range

Okay€1.70–€22.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Market size

Bad€65K

€65K/yr · 47K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

35

Top-5 brand share

100%

Open market

0%

  • Doppelherz81%
  • T&D12%
  • Sunlife7%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€7K20%€13K30%€20K40%€26K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -13.3% search growth over the last 90 days.
1K750Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis18%

“Super Produkt zum besten Preis”

Vitamin15%

“Alle Vitamine vereint”

Qualität insgesamt10%

“Solides Produkt”

Geschmack insgesamt7%

“Schmeckt lecker”

Geschmack6%

“Guter geschmack”

Ernährungs Gehalt5%

“dafür scheint eine gute Menge an Nährstoffen enthalten zu sein.”

Gesamtgröße4%

“Alles passt”

Mineralien3%

“Mineralstoffe in einer Tablette, was sehr praktisch ist”

Benutzerfreundlichkeit3%

“leicht einzunehmen.”

Dosierung3%

“Gute Pillen”

What buyers complain about

Vitamin20%

“Jedenfalls, irgendwo müssen die Vitamine ja herkommen”

Preis-Leistungs-Verhältnis14%

“zu teeur”

Süße8%

“Schmeckt ganz furchtbar süß”

Geschmack insgesamt7%

“Nee, schmeckt einfach nicht”

Benutzerfreundlichkeit6%

“Zu faul um auszusteigen”

Funktionalität insgesamt6%

“Kein Ahnung ob es wirkt weil ich es nicht merke”

Haltbarkeit6%

“Haltbarkeit ist zu kurz”

Inhaltsstoffe – insgesamt6%

“Bei ALL-IN-ONE ist eine höhere Konzentration der Inhaltsstoffe”

Sauer3%

“Sonst etwas zu sauer”

Bitter3%

“leicht bitter”