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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Market size
Okay€204K€204K/yr · 219K searches
Review moat
Okay3,422.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad€5.59avg listing price — sweet spot $15–$100
Growth
Bad-31.1%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€1.61–€11.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
40
Top-5 brand share
100%
Open market
0%
- Ajinomoto60%
- Healthy Boy23%
- Fuchs Professional12%
- Starch Heros4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AJINOMOTO - Monosodium Glutamat (1 X 200 GR)
Ajinomoto€3.464.6★5,470 rev
Healthy Boy Gesunder Junge Glutamat 250 g
Healthy Boy€1.614.6★1,351 rev
AJI-NO-MOTO - Monosodium Glutamat (1 X 1 KG)
Ajinomoto€5.364.8★4,379 rev
Fuchs Professional - Mononatriumglutamat E 621 | Verstärkt den Eigengeschmack von Speisen | Aus pflanzlichem Eiweiß gewonnen | Profi-Qualität für Großverbraucher | 1 3 kg im recyclebaren Beutel
Fuchs Professional€11.624.7★71 rev
Ajinomoto Glutamat 454g
Ajinomoto€5.234.7★8,166 rev
Newest
by launch dateFuchs Professional - Mononatriumglutamat E 621 | Verstärkt den Eigengeschmack von Speisen | Aus pflanzlichem Eiweiß gewonnen | Profi-Qualität für Großverbraucher | 1 3 kg im recyclebaren Beutel
Fuchs Professional€11.6271 rev
Magic Aroma Glutamat Geschmacksverstärker in praktischer 200 g Streudose von Starch Heros-Würze maximal!
Starch Heros€8.44140 rev
Healthy Boy Gesunder Junge Glutamat 250 g
Healthy Boy€1.611,351 rev
AJINOMOTO - Monosodium Glutamat (1 X 200 GR)
Ajinomoto€3.465,470 rev
AJINOMOTO - Monosodium Glutamat - 1 X 454 GR
Ajinomoto€3.384,379 rev
Trending
90-day click momentumAjinomoto Glutamat 454g
Ajinomoto€5.234.7★
Fuchs Professional - Mononatriumglutamat E 621 | Verstärkt den Eigengeschmack von Speisen | Aus pflanzlichem Eiweiß gewonnen | Profi-Qualität für Großverbraucher | 1 3 kg im recyclebaren Beutel
Fuchs Professional€11.624.7★
Healthy Boy Gesunder Junge Glutamat 250 g
Healthy Boy€1.614.6★
AJINOMOTO - Monosodium Glutamat (1 X 200 GR)
Ajinomoto€3.464.6★
Magic Aroma Glutamat Geschmacksverstärker in praktischer 200 g Streudose von Starch Heros-Würze maximal!
Starch Heros€8.444.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.1% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Macht alles leckerer”
“Super Umami Geschmack”
“Qualitätsprodukt”
“100% unschlagbarer Preis”
“wie erwartet gut”
“Umami Booster”
“- Sehr reines Produkt”
“Guter Helfer in der Küche”
“Einfach dosieren wie Salz”
“nachhaltig gemacht, da hast du, selbst in dem großen Gebinde, nach Monaten noch, einen klumpenfreien Inhalt, der seinen Zweck erfüllt. Gibt's nix hinzuzufügen. Uncle approved”
What buyers complain about
“Brauche kein Salz um zu würzen”
“War anfangs Irritiert weil da was von "Vanille Geschmack" stand - ist aber zum Glück herrkömliches MSG”
“Total missverstandenes Produkt”
“Macht, was es soll: Lässt geile Dinge noch geiler schmecken”