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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 31Conversion 95Competition 4Returns 100Price range 81Avg price 83Brand share 0Review moat 68Quality gap 37

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great€18.17

avg listing price — sweet spot $15–$100

Price range

Great€8.60–€45.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good777.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.5%

90-day search growth — must beat 0% to launch

Market size

Okay€125K

€125K/yr · 54K searches

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

23

Top-5 brand share

100%

Open market

0%

  • MIRFULAN91%
  • DOCLOGE6%
  • Bona Fide3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€19K30%€37K45%€56K60%€75K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.
1K750Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

beworben Vs Tatsächliches Produkt33%

“Das Produkt entspricht seinen Erwartungen”

Entzündung33%

“Tolle hilfreiche salbe bei entzündungen”

Einfache Anwendung17%

“Einfache Anwendung, kühlt zusätzlich etwas”

Temperaturerhaltung17%

“Einfache Anwendung, kühlt zusätzlich etwas”

Top return reasons

Taillenpassform100%