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Soft demand (-86.4% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 29Competition 42Returns 100Price range 82Avg price 95Brand share 62Review moat 70Quality gap 88

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€26.81

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great€10.34–€39.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good687.19

avg incumbent reviews — the moat a new listing must climb

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad€18K

€18K/yr · 29K searches

Growth

Bad-86.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

35

Top-5 brand share

68%

Open market

32%

  • Biotikon14%
  • MayProducts14%
  • SUNDAY NATURAL13%
  • ProFuel10%
  • NATURTREU8%
  • BRNR8%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€7318%€1K12%€2K16%€3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — -86.4% search growth over the last 90 days.
2K2KBlack Friday '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 17.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt11%

“Super Produkt”

Gewichtsverlust9%

“Habe in 3 Wochen ca.4,5 Kilo abgenommen”

Energieniveau8%

“Energie-Boost”

Ernährungs Gehalt7%

“All-in-One-Wellness in einer Kapsel”

beworben Vs Tatsächliches Produkt4%

“Das Produkt mach was es soll”

Reguliert die Verdauung4%

“Für Darm gut”

Preis-Leistungs-Verhältnis4%

“Preis Leistung super”

Benutzerfreundlichkeit4%

“Einnahme easy”

Einfaches Kauen/Schlucken4%

“Sind gut zu schlucken”

Inhaltsstoffe – insgesamt4%

“solide 7-in-1 Formel”

What buyers complain about

Funktionalität insgesamt19%

“Nutzlos. Bei mir leider Null Wirkung”

Preis-Leistungs-Verhältnis9%

“Schade bei dem hohen Preis”

Nebenwirkungen8%

“Nebenwirkungen”

Gewichtsverlust7%

“bisschen bessere Ernährung 8 Kilo abgenommen.”

Dosierung6%

“sehr niedrig dosiert”

Geruch3%

“Tabletten stinken”

Allergien3%

“Starke Bauchkrämpfe und Übelkeit”

Säureregulator/Linderung von Magenschmerzen3%

“Magen/Übelkeit”

Reguliert die Verdauung3%

“Sodbrennen”

beworben Vs Tatsächliches Produkt2%

“Nicht was es verspricht”