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meliston

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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 5Conversion 61Competition 0Returns 100Price range 81Avg price 95Brand share 0Review moat 59Quality gap 88

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€27.27

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great€9.45–€40.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,156.75

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€69K

€69K/yr · 48K searches

Growth

Bad-40.8%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

26

Top-5 brand share

100%

Open market

0%

  • Meliston68%
  • Pharma SGP22%
  • Neurexan5%
  • Dr.Theiss5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%€14K40%€28K60%€41K80%€55K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — -40.8% search growth over the last 90 days.
1K750Spike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 2.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Schlafqualität29%

“Guter Schlaf”

Spannung/Angst18%

“Diese Dragees geben den gestressten Nerven Ruhe und inneren Ausgleich”

Qualität insgesamt12%

“Das Produkt ist sehr gut”

Effizienz10%

“Wirken gut”

Beruhigend Wirkung7%

“Sehr hilfreich zur Entspannung”

beworben Vs Tatsächliches Produkt7%

“Tabletten wirken wie angegeben”

Körperunterstützung7%

“Neurexan ist da echt eine gute Unterstützung”

Dosierung1%

“habe ich keinerlei Bedenken wegen Nebenwirkungen bei dieser Dosierung.”

Inhaltsstoffe – insgesamt1%

“Ich finde die Neurexan-Tabletten wirklich gut”

What buyers complain about

Funktionalität insgesamt25%

“Hilft nicht wirklich”

Dosierung17%

“Man sollte es aber nicht über einen zu langen Zeitraum einnehmen”

Preis-Leistungs-Verhältnis13%

“enorme Preissteigerung des Präparates.”