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Worth a look

Shows low returns (0.1%), but a small market ($47K/yr) keeps it on the watch list.

Market size 12Growth 16Conversion 40Competition 62Returns 100Price range 28Avg price 95Brand share 74Review moat 74Quality gap 62

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€44.52

avg listing price — sweet spot $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good549.09

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Price range

Okay€10.93–€315.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-17.6%

90-day search growth — must beat 0% to launch

Market size

Bad€47K

€47K/yr · 33K searches

Competition

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

24

Top-5 brand share

61%

Open market

32%

  • APOrtha18%
  • Wundergrün14%
  • MAP Master Amino Acid Pattern12%
  • Vit4ever9%
  • QIDOSHA8%
  • Gym Nutrition7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€2K8%€4K12%€6K16%€8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -17.6% search growth over the last 90 days.
2K1KSpike '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Nov · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Super Produkt”

Ernährungs Gehalt10%

“Protein”

beworben Vs Tatsächliches Produkt9%

“Hält was es verspricht”

Gesamtgröße6%

“Fit”

Preis-Leistungs-Verhältnis6%

“Gutes Produkt, bester Preis”

Inhaltsstoffe – insgesamt5%

“POV Chemikerin: Gutes Produkt”

Vegan/Biologisch4%

“was das Produkt zu 100 % vegan macht.”

Einfaches Kauen/Schlucken3%

“Die kann man gut schlucken”

Vitamin3%

“Klasse Amino Supplement”

Effizienz3%

“Wirkt”

What buyers complain about

Einfaches Kauen/Schlucken8%

“Schwer schluckbar”

Geruch7%

“stinken nach Fisch”

Preis-Leistungs-Verhältnis5%

“Schade bei dem Preis”

Benutzerfreundlichkeit5%

“unmöglich einzunehmen”

Gesamtgröße5%

“Die 240 veganen Amino-Tabletten sind zwar etwas größer”

Dosierung5%

“Schwache Dosierung”

Geschmack insgesamt4%

“Presslinge gut - das Pulver schmeckte ungenießbar”

Qualität insgesamt4%

“Sehr schlechte Qualität”

Funktionalität insgesamt3%

“Funktioniert überhaupt nicht”

Ernährungs Gehalt3%

“Meine Proteinquellen waren daher immer eher begrenzt”

Top return reasons

Gesamtgröße23%
Funktionalität insgesamt23%
Verriegelungsmechanismus8%
Haltbarkeit8%
Geruch8%
Kompatibilität – insgesamt8%
beworben Vs Tatsächliches Produkt8%
Dosierung8%
Stärke8%