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magnesium nacht

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Soft demand (-25.0% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 12Conversion 95Competition 31Returns 100Price range 41Avg price 63Brand share 17Review moat 33Quality gap 32

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good€13.59

avg listing price — sweet spot $15–$100

Price range

Okay€2.21–€23.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,198.42

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€132K

€132K/yr · 77K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-25.0%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

44

Top-5 brand share

93%

Open market

5%

  • tetesept42%
  • Doppelherz33%
  • SUNDAY NATURAL8%
  • natural elements5%
  • Abtei5%
  • Baldriparan2%
  • Open — no brand owns it (3 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€13K20%€26K30%€39K40%€53K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — -25.0% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Black Friday '25JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Magnesium24%

“Bestes Magnesium ever”

Qualität insgesamt22%

“Good produckt”

Schlafqualität8%

“Natürliche Schlaftabletten”

Preis-Leistungs-Verhältnis7%

“Bester preis”

beworben Vs Tatsächliches Produkt5%

“Hält 100% was es verspricht”

Linderung von Muskelschmerzen4%

“Das beste für Muskel- und Nervenentspannung und guten Schlaf”

Effizienz3%

“Wirkt”

Einfaches Kauen/Schlucken2%

“Gut zum schlucken”

Vitamin2%

“Vitamine”

Gesamtgröße2%

“Passt”

What buyers complain about

Magnesium25%

“Abtei Magnesium”

Dosierung7%

“Fake Dosierung”

Funktionalität insgesamt6%

“Wirkt überhaupt nicht”

Säureregulator/Linderung von Magenschmerzen5%

“Durchfall”

beworben Vs Tatsächliches Produkt5%

“Irreführend”

Nebenwirkungen4%

“Wirkung fraglich”

Schlafqualität4%

“Früher hatte ich Probleme mit schlechtem Schlaf”

Qualität insgesamt3%

“Müll”

Linderung von Muskelschmerzen3%

“Ich als Sportler habe wirklich Probleme mit wadenkrämpfe”

Preis-Leistungs-Verhältnis3%

“Expensive”

Top return reasons

Magnesium100%