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55

magnesium malat

Worth a look

Shows low returns (0.0%), but soft demand (-4.0% this quarter) keeps it on the watch list.

Market size 54Growth 23Conversion 82Competition 35Returns 100Price range 66Avg price 84Brand share 59Review moat 52Quality gap 42

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great€18.46

avg listing price — sweet spot $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Price range

Good€8.95–€27.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Market size

Good€374K

€374K/yr · 231K searches

Review moat

Good1,438.72

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

19

Top-5 brand share

69%

Open market

25%

  • vitabay22%
  • Vit4ever17%
  • Amando Perez12%
  • SUNDAY NATURAL11%
  • Best Immune International7%
  • Vitamaze - amazing life5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€37K20%€75K30%€112K40%€150K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
5K3KPrime Day '24Spike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Magnesium25%

“Bestes Magnesium ever”

Qualität insgesamt24%

“Good produckt”

Preis-Leistungs-Verhältnis7%

“Bester preis”

Schlafqualität5%

“kann aber jetzt schon bestätigen, dass, wenn man es 2 Stunden vor dem schlafengehen einnimmt, man deutlich besser schläft.”

beworben Vs Tatsächliches Produkt5%

“Hält 100% was es verspricht”

Linderung von Muskelschmerzen4%

“Starker Support für Muskeln & Energie”

Vitamin2%

“Zusatz Vitamin”

Einfaches Kauen/Schlucken2%

“Gut zum schlucken”

Dosierung2%

“Hilft in der Dosierung super”

Ernährungs Gehalt2%

“Super Suppliement”

What buyers complain about

Magnesium24%

“Magnesium halt”

Dosierung8%

“Fake Dosierung”

beworben Vs Tatsächliches Produkt6%

“Irreführend”

Säureregulator/Linderung von Magenschmerzen5%

“Durchfall”

Nebenwirkungen4%

“Wirkung fraglich”

Funktionalität insgesamt3%

“Wirkt nicht”

Linderung von Muskelschmerzen3%

“Ich als Sportler habe wirklich Probleme mit wadenkrämpfe”

Qualität insgesamt3%

“nicht mehr um Qualität”

Gesamtgröße3%

“Sind groß”

Einfaches Kauen/Schlucken2%

“Nicht gut zum schlucken”