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53

magnesium glycinat pulver

Worth a look

Shows low returns (0.1%), but soft demand (-11.7% this quarter) keeps it on the watch list.

Market size 32Growth 19Conversion 61Competition 36Returns 100Price range 83Avg price 87Brand share 50Review moat 46Quality gap 80

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Great€19.70

avg listing price — sweet spot $15–$100

Price range

Great€12.35–€29.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,944.22

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€150K

€150K/yr · 142K searches

Growth

Bad-11.7%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

27

Top-5 brand share

75%

Open market

19%

  • MGX35%
  • gloryfeel13%
  • NATURALFITNESS2412%
  • Buxtrade9%
  • KALA HEALTH6%
  • SUNDAY NATURAL6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€15K20%€30K30%€45K40%€60K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — -11.7% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Good quality and easy to take”

Magnesium18%

“Beste Magnesiumart”

Schlafqualität8%

“kann aber jetzt schon bestätigen, dass, wenn man es 2 Stunden vor dem schlafengehen einnimmt, man deutlich besser schläft.”

Preis-Leistungs-Verhältnis6%

“Bestes + Preis/Leistung super”

beworben Vs Tatsächliches Produkt4%

“Bestellung wie angegeben”

Dosierung3%

“Die Dosierung ist optimal gewählt”

Linderung von Muskelschmerzen3%

“Das beste für Muskel- und Nervenentspannung und guten Schlaf”

Einfaches Kauen/Schlucken2%

“Die Tabletten lassen sich gut schlucken”

Benutzerfreundlichkeit2%

“Gut verträglich”

Geschmack insgesamt2%

“Schmeckt”

What buyers complain about

Magnesium18%

“das Magnesium wirkt nicht abführend,”

Geschmack insgesamt7%

“Pulver schmeckt ganz stark nach Ammoniak”

Dosierung6%

“das Handling mit dem Dosierlöffel ist etwas tricky”

Säureregulator/Linderung von Magenschmerzen4%

“dazu Magen- Darmprobleme”

beworben Vs Tatsächliches Produkt4%

“Irreführend”

Nebenwirkungen3%

“Leider keine Wirkung und muffiger Nachgeschmack”

Geschmack3%

“Keine Wirkung und muffiger Geschmack”

Inhaltsstoffe – insgesamt3%

“Oxid enthalten”

Schlafqualität3%

“Hatte echt schlafprobleme”

Qualität insgesamt2%

“Einmal Müll”

Top return reasons

Magnesium100%