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53

magnesium für kinder

Worth a look

Shows low returns (0.1%), but soft demand (-14.4% this quarter) keeps it on the watch list.

Market size 46Growth 18Conversion 85Competition 23Returns 100Price range 38Avg price 75Brand share 49Review moat 77Quality gap 73

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Review moat

Great462

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€15.10

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay€246K

€246K/yr · 171K searches

Price range

Okay€5.55–€20.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 falling

Sellers

24

Top-5 brand share

76%

Open market

19%

  • Novomins25%
  • VivoNu16%
  • Nature's Way12%
  • maxmedix11%
  • Kneipp11%
  • Nature Love6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€25K20%€49K30%€74K40%€98K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — -14.4% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt25%

“Mega lecker”

Qualität insgesamt10%

“Super Produkt”

Magnesium10%

“Magnesium Kinder – Ideal für Kinder”

Geschmack8%

“Super Geschmack”

Schlafqualität5%

“Sehr empfehlenswert für Kinder, die oft mit Schlafproblemen oder Nervosität zu kämpfen haben”

Benutzerfreundlichkeit4%

“Gut verträglich und einfach einzunehmen”

Dosierung4%

“praktisch in der Dosierung”

Preis-Leistungs-Verhältnis2%

“Das sind sowieso billiger”

Kalzium2%

“Gute Calcium + Magnesium + Vitamin D3 + C Sticks”

Löslichkeit2%

“Die einzelnen Sticks sind sehr einfach zu verwenden – ich mische das Pulver meist in Smoothies oder Joghurt, was im Alltag super unkompliziert ist”

What buyers complain about

Dosierung9%

“Irreführende Dosierungsanleitung”

Geschmack insgesamt7%

“Schmeckt grauselig und ist praktisch ungenießbar”

Geruch7%

“Übler Geschmack und Geruch”

Geschmack7%

“Keine Wirkung und muffiger Geschmack”

beworben Vs Tatsächliches Produkt5%

“Deklaration fraglich”

Magnesium4%

“Angeblich Magnesium”

Hartes Gefühl4%

“Ok etwas hart”

Preis-Leistungs-Verhältnis3%

“Schade ums Geld”

Süße3%

“Zu süß”

Funktionalität insgesamt3%

“Keine Wirkung”