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Brand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 25Conversion 92Competition 33Returns 100Price range 53Avg price 26Brand share 23Review moat 73Quality gap 33

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good570.6

avg incumbent reviews — the moat a new listing must climb

Price range

Good€1.85–€30.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay€9.09

avg listing price — sweet spot $15–$100

Market size

Bad€98K

€98K/yr · 96K searches

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

44

Top-5 brand share

91%

Open market

6%

  • Doppelherz63%
  • T&D13%
  • Verla6%
  • Kneipp5%
  • Abtei4%
  • Dr Böhm4%
  • Open — no brand owns it (5 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€5K10%€10K15%€15K20%€20K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +0.2% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt17%

“Schmeckt”

Magnesium15%

“Bestes Magnesium Produkt was es gibt”

beworben Vs Tatsächliches Produkt12%

“Wie bekannt”

Qualität insgesamt11%

“Bestes Produkt”

Preis-Leistungs-Verhältnis6%

“Preiswert und trotzdem wirksam”

Löslichkeit5%

“Die Tablette löst sich relativ schnell auf”

Geschmack4%

“Super Geschmack”

Dosierung3%

“Hoch genug dosiert”

Vitamin2%

“Vitamin”

Frische2%

“Beste Erfrischung”

What buyers complain about

Geschmack insgesamt30%

“schmecken grauenhaft”

Preis-Leistungs-Verhältnis8%

“im Vergleich zu teuer.”

Süße8%

“ein bisschen zu süß”

Qualität insgesamt6%

“Ist ok finde da ne andere Marke besser”

Inhaltsstoffe – insgesamt6%

“Leider habe ich nicht auf die einzelnen Wirkstoffe geachtet”

Mineralien6%

“Mit den Tabletten beugt man MIneralstoffmangel vor”

Salzgehalt6%

“Geschmack eher salzig”

Linderung von Muskelschmerzen6%

“Muskel Krämpfe”

Schmerzlinderung – insgesamt6%

“Ich bekomme leider nachts oder auch am Tage unwillkürlich Krämpfe in den Beinen”

Löslichkeit3%

“Tabletten lösen sich normal auf, was mir wirklich negativ aufgefallen ist, daß im Becher danach eine beachtliche Schaumkrone auf dem Getränk blieb”