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maca pulver

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Soft demand (-32.1% this quarter) — this niche doesn't clear our bar today.

Market size 33Growth 9Conversion 90Competition 32Returns 99Price range 52Avg price 74Brand share 29Review moat 43Quality gap 48

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good€14.83

avg listing price — sweet spot $15–$100

Price range

Good€6.49–€24.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,197.15

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€155K

€155K/yr · 96K searches

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-32.1%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

16

Top-5 brand share

88%

Open market

9%

  • EXVital21%
  • IDDA Herbal19%
  • vom-Achterhof18%
  • NaturaleBio16%
  • sevenhills wholefoods14%
  • Vita2You3%
  • Open — no brand owns it (4 brands, 9%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€15K20%€31K30%€46K40%€62K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.1% search growth over the last 90 days.
5K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt36%

“Es handelt sich sicherlich um ein sehr gutes Produkt”

Geschmack insgesamt9%

“Schmeckt mega”

Vegan/Biologisch8%

“BIO-MACA”

Löslichkeit7%

“Bestes Pulver bisher”

beworben Vs Tatsächliches Produkt6%

“Alles so, wie erwartet”

Preis-Leistungs-Verhältnis6%

“PreisLeistung super”

Effizienz6%

“Funktioniert hervorragend”

Reguliert die Verdauung4%

“Keine Magenbeschwerden hat einen milden Geschmack, fühle mich fitter, nicht mehr so schlapp und müde”

Gesamtgröße4%

“Fühle mich einfach fitter”

Geschmack2%

“Geschmack Sache”

What buyers complain about

Geschmack insgesamt23%

“Schmeckt sehr ranzig”

Funktionalität insgesamt18%

“Unwirksam”

Nebenwirkungen9%

“habe jedoch bisher keine deutliche Wirkung bemerkt.”

Gesamtgröße9%

“steht wahrscheinlich zu lange”

Sichtweite5%

“viel an Wirkung ist nicht zu erkennen”

Qualität insgesamt5%

“Qualität Mangelhaft”

Sauer5%

“Schmeckt sehr ranzig”

Geschmack5%

“Nicht so ganz nach meinen Geschmack”

Geruch2%

“stinkt dermaßen widerlich, da muss man schon mit kämpfen das runter zu bekommen.”