Skip to content
53

müllbeutel

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Market size 58Growth 31Conversion 96Competition 50Returns 99Price range 63Avg price 23Brand share 20Review moat 49Quality gap 37

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Conversion

Incredible13.3%

search→purchase rate — share of searches ending in a sale

Price range

Good€0.55–€39.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€457K

€457K/yr · 420K searches

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,610.81

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.0%

90-day search growth — must beat 0% to launch

Avg price

Bad€8.18

avg listing price — sweet spot $15–$100

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

65

Top-5 brand share

92%

Open market

6%

  • by Amazon47%
  • Swirl20%
  • The Sustainable People15%
  • Hypafol7%
  • ja!3%
  • FRANZ MENSCH2%
  • Open — no brand owns it (5 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€18K8%€37K12%€55K16%€73K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Qualität”

Stärke17%

“Das Material wirkt robust”

Preis-Leistungs-Verhältnis14%

“Preis Leistung optimal”

Gesamtgröße11%

“Passt”

beworben Vs Tatsächliches Produkt6%

“Hält was versprochen wird”

Benutzerfreundlichkeit5%

“Einfache Müllbeutel”

Haltbarkeit5%

“Absolut überzeugend – robust, umweltbewusst und zuverlässig”

Dicke2%

“Ordentlich dickes Material”

Auslaufsicher2%

“Sehr gute Müllbeutel, blickdicht und reißfest”

Einfache Reinigung2%

“Hält unsere Mülltonne sauber”

What buyers complain about

Qualität insgesamt20%

“Unzureichend”

Dicke13%

“Dünnes Material”

Haltbarkeit13%

“Zugband und Beutel reißen bei normaler Nutzung”

Gesamtgröße8%

“Passt nicht”

Stärke7%

“dünnhäutig”

Geruch4%

“Seltsamer Geruch”

Materialqualität4%

“Dünnes Material”

Preis-Leistungs-Verhältnis3%

“Etwas teurer als No-Name Müllbeutel”

Dünn2%

“Etwas dünn”

Benutzerfreundlichkeit2%

“Ein problemloses Verschließen des Müllbeutels ist damit kaum möglich”

Top return reasons

Gesamtgröße61%
Dünn10%
Geruch6%
Qualität insgesamt4%
Stärke3%
Haltbarkeit3%
Dicke2%
Materialqualität2%
Funktionalität insgesamt2%
Preis-Leistungs-Verhältnis2%