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lupinenmehl

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Soft demand (-35.4% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 7Conversion 89Competition 31Returns 100Price range 55Avg price 50Brand share 41Review moat 94Quality gap 25

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Great126.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Price range

Good€3.71–€28.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€11.99

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€41K

€41K/yr · 33K searches

Growth

Bad-35.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

23

Top-5 brand share

80%

Open market

15%

  • vom-Achterhof37%
  • Kamelur20%
  • gesundo12%
  • Erdschwalbe6%
  • Bäckerei Spiegelhauer6%
  • Govinda5%
  • Open — no brand owns it (7 brands, 15%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€4K20%€8K30%€12K40%€16K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 20 weeks — -35.4% search growth over the last 90 days.
1K800Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Produkt TOP”

Geschmack insgesamt22%

“Super, schön gross u lecker im Porridge”

Ernährungs Gehalt10%

“Proteinbooster”

beworben Vs Tatsächliches Produkt8%

“Alles wie vom Verkäufer beschrieben, super”

Backen6%

“Ich backe mit diesem Produkt Brot”

Preis-Leistungs-Verhältnis6%

“Preis/Leistung stimmt”

Geschmack5%

“Super Qualität - Großartiger Geschmack”

Gesundheitliche Vorteile – insgesamt4%

“Klasse Alternative, Ich magst, nussig, sehr gesund”

Löslichkeit2%

“Mit dem Mixer löst es sich kalt angerührt gut, ansonsten eher klumpiges Ergebnis”

Süße2%

“Süßlupine in Rohkostqualität”

What buyers complain about

Brock/Klump/Sammlung14%

“Klumpen”

Preis-Leistungs-Verhältnis14%

“Preis leistung io”

Allergien14%

“Starkes Allergen”

Geschmack7%

“ich hatte gehofft der Geschmack wäre ähnlich, ist es aber absolut nicht.”

Textur/Konsistenz – insgesamt7%

“Die Konsistenz ist trotz mixens total rau”

Bitter5%

“es hat eine leichte Bitternote im Abgang, durch den geringen Kohlenhydratanteil.”

Ernährungs Gehalt5%

“Es ist KEIN Proteinshake”

Benutzerfreundlichkeit3%

“leicht zu viel genommen”

Top return reasons

Auslaufsicher100%