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A small market ($12K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 34Conversion 40Competition 35Returns 100Price range 91Avg price 95Brand share 34Review moat 48Quality gap 86

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€26.63

avg listing price — sweet spot $15–$100

Price range

Great€12.74–€56.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,683.88

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.2%

90-day search growth — must beat 0% to launch

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Bad€12K

€12K/yr · 14K searches

Competition

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

30

Top-5 brand share

85%

Open market

11%

  • BRNR60%
  • OLIMP SPORT NUTRITION9%
  • GreenLab6%
  • Enolenia5%
  • IronMaxx5%
  • NaroVital4%
  • Open — no brand owns it (5 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€1K20%€2K30%€4K40%€5K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.
2K1KPrime Day '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 3.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Energieniveau15%

“Energie-Boost”

Gewichtsverlust14%

“Wirksame Hilfe beim Abnehmen”

Ernährungs Gehalt8%

“All-in-One-Wellness in einer Kapsel”

Qualität insgesamt6%

“Super Produkt”

Benutzerfreundlichkeit6%

“Einnahme easy”

Dosierung4%

“mit optimaler Dosierung”

Fokusverbesserung4%

“Spürbarer Motivationsschub”

Unterstützung insgesamt3%

“Ausgezeichneter Support”

Einfaches Kauen/Schlucken3%

“Gute Verträglichkeit und einfache Einnahme”

Reguliert die Verdauung3%

“gut für den Stoffwechsel sein.”

What buyers complain about

Funktionalität insgesamt26%

“null Wirkung”

Preis-Leistungs-Verhältnis11%

“Schade bei dem hohen Preis”

Gewichtsverlust9%

“bisschen bessere Ernährung 8 Kilo abgenommen.”

Nebenwirkungen8%

“Leider keine spürbare Wirkung”

Dosierung5%

“Nehme jeden Tag Morgens und Abends 1 Tablette”

Säureregulator/Linderung von Magenschmerzen4%

“Magen/Übelkeit”

Natürliche Inhaltsstoffe2%

“Kein Wunderprodukt natürlich”

beworben Vs Tatsächliches Produkt2%

“Steht nur auf den angegeben Bildern”

Reguliert die Verdauung2%

“Kch habe davon Verstopfung bekommen und mir war schwindelig”

Schmerzlinderung – insgesamt2%

“Sehr schmerzhaft”