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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 49Growth 12Conversion 78Competition 18Returns 100Price range 64Avg price 80Brand share 0Review moat 34Quality gap 23

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Great€16.82

avg listing price — sweet spot $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Price range

Good€8.83–€25.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€271K

€271K/yr · 206K searches

Review moat

Okay3,143.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-26.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

18

Top-5 brand share

100%

Open market

0%

  • MÖLLER'S88%
  • Vitaler's4%
  • SAGUNA3%
  • Healthspan3%
  • Simply Supplements2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€27K20%€54K30%€81K40%€108K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.
6K4KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt27%

“Schmeckt super”

Qualität insgesamt19%

“SUPER PRODUKT”

Geschmack15%

“Super Geschmack”

Vitamin5%

“Vitamin”

beworben Vs Tatsächliches Produkt5%

“Das Produkt entspricht insgesamt der Beschreibung”

Geruch3%

“trotzdem ein angenehmes Aroma zu gewährleisten, ist wirklich bemerkenswert.”

Einfaches Kauen/Schlucken3%

“aber problemlos schlucken.”

Preis-Leistungs-Verhältnis3%

“Best Preis”

Benutzerfreundlichkeit3%

“Sehr gut verträglich”

Ernährungs Gehalt2%

“Sinnvolles wirksames unproblematisch altbewährtes Nahrungsergänzungsmittel”

What buyers complain about

Geschmack insgesamt21%

“Schmeckt mMn null nach Fisch”

Ölig/fettig9%

“Schmeckt etwas ölig”

Geschmack8%

“Geschmacklich unterirdisch”

Qualität insgesamt7%

“Zweifelhafte Qualität”

Geruch7%

“Kein Fischgeruch/-geschmack”

Textur/Konsistenz – insgesamt4%

“Komische Konsistenz”

Gesamtgröße4%

“Ok. Bisschen groß”

Inhaltsstoffe – insgesamt4%

“wenigen Inhaltsstoffe”

Benutzerfreundlichkeit2%

“Nicht verwendbar”

Reguliert die Verdauung2%

“Leider für Personen mit Refluxproblematik nicht geeignet, da das Fischoel lange oben im Magen verweilt”