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59

läuseshampoo

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 69Growth 18Conversion 84Competition 41Returns 99Price range 55Avg price 70Brand share 61Review moat 63Quality gap 55

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good€14.40

avg listing price — sweet spot $15–$100

Market size

Good€719K

€719K/yr · 536K searches

Review moat

Good963.58

avg incumbent reviews — the moat a new listing must climb

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€6.74–€25.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-14.2%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 flat

Sellers

71

Top-5 brand share

68%

Open market

24%

  • NYDA16%
  • NitWits15%
  • Evolsin15%
  • SOS12%
  • Linicin10%
  • Nitnot8%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€29K8%€58K12%€86K16%€115K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.
18K13KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“Super produkt”

Geruch17%

“Stinkt nicht und lässt sich super auftragen”

Benutzerfreundlichkeit14%

“Super Produkt, einfach in der Anwendung und verlässlich”

Effizienz12%

“Wirkt perfekt”

beworben Vs Tatsächliches Produkt10%

“Hält was versprochen wird”

Einfache Anwendung5%

“Wirksam und einfach anzuwenden”

Preis-Leistungs-Verhältnis3%

“Wundermittel, sein Geld Wert”

Reguliert die Verdauung1%

“Hilft gut innerhalb von 2 Tage Läusefrei”

Zufriedenheit/Vergnügen1%

“Zufrieden”

Einfache Reinigung1%

“Tut schonend, was es soll”

What buyers complain about

Funktionalität insgesamt28%

“Unwirksam”

Preis-Leistungs-Verhältnis14%

“Schade um das Geld”

Geruch5%

“Riecht nicht”

Ölig/fettig5%

“Nur ölig”

Qualität insgesamt5%

“Flop”

beworben Vs Tatsächliches Produkt4%

“Irreführende Bezeichnung”

Einfache Reinigung4%

“mühsam beim Auswaschen”

Allergien4%

“Leider sehr allergisch”

Auslaufsicher3%

“tropft wie verrückt”

Stärke3%

“Nicht viel effektiv”

Top return reasons

Funktionalität insgesamt31%
Produktzustand11%
beworben Vs Tatsächliches Produkt8%
Geruch8%
Gesamtgröße6%
Preis-Leistungs-Verhältnis6%
Eignung für langes Haar6%
Auslaufsicher6%
Alterseignung3%
Materialqualität3%