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kontaktlinsen gelb

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Soft demand (-51.5% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 24Competition 43Returns 79Price range 10Avg price 44Brand share 35Review moat 57Quality gap 87

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.8%

return rate — above 6% kills the launch gate

Review moat

Good1,227.14

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€11.23

avg listing price — sweet spot $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Price range

Bad€7.70–€15.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€13K

€13K/yr · 61K searches

Growth

Bad-51.5%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

15

Top-5 brand share

84%

Open market

12%

  • MeralenS25%
  • BEAUYWL18%
  • Aricona17%
  • aricona Kontaktlinsen17%
  • FXCONTACTS7%
  • Zoelibat4%
  • Open — no brand owns it (4 brands, 12%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€64910%€1K15%€2K20%€3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -51.5% search growth over the last 90 days.
9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 12.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Linsen29%

“Die kontaktlinsen sind super, als ich diese ins aufgesetzt habe, dachte ich irgendwie sehen die anders aus”

Qualität insgesamt18%

“Super Qualität”

Farbe16%

“Die Farbe knallt”

Komfort insgesamt9%

“Super bequem”

Weiches Gefühl9%

“Weich, angenehm”

Gesamtgröße6%

“Passt sehr gut”

Design insgesamt4%

“machen ein coolen Look”

Griff3%

“Verrutschen nicht, bzw. man merkt keinen Großen unterschied”

Stärke1%

“Richtig starker Effekt”

Benutzerfreundlichkeit1%

“Relativ leicht einzusetzen”

What buyers complain about

Farbe40%

“ES SIND NEON GELBE LINSEN UND NICHT WIE AUF DEM BILD”

beworben Vs Tatsächliches Produkt40%

“Nicht so wie auf dem Bild”

Linsen10%

“Kontaktlinsen sehen nicht so aus wie auf dem Bild”

Top return reasons

Farbe47%
Linsen20%
Gesamtgröße10%
beworben Vs Tatsächliches Produkt7%
Qualität insgesamt6%
Benutzerfreundlichkeit3%
Einfaches Tragen2%
Komfort insgesamt1%
Feucht/Trocken1%
Auslaufsicher1%