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konjac jelly

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 26Conversion 20Competition 6Returns 100Price range 89Avg price 95Brand share 0Review moat 99Quality gap 95

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Review moat

Incredible19.71

avg incumbent reviews — the moat a new listing must climb

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible€22.83

avg listing price — sweet spot $15–$100

Price range

Great€13.97–€27.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+0.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad€38K

€38K/yr · 103K searches

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Open market

0%

  • EasyCookAsia54%
  • JeollaNamdo THE KITCHEN OF KOREA44%
  • Direct Line Nutrients2%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€4K20%€8K30%€12K40%€15K110100 Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — +0.8% search growth over the last 90 days.
4K3KHoliday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt24%

“Schmeckt super”

Süße19%

“Sehr süß”

Geschmack9%

“Schmeckt fruchtig, wie andere Jelly’s auch”

Frische8%

“Schmeckt fruchtig frisch”

Fieberlinderung8%

“Hilft gegen Heißhunger”

Ernährungs Gehalt7%

“Gute Idee für kalorienarmen Snack”

Lagertemperatur4%

“Am besten kalt lagern”

Gesamtgröße2%

“Praktische Größe für den täglichen Gebrauch”

Natürliche Inhaltsstoffe2%

“und enthalten einen natürlichen Ballaststoff – in fruchtigem Erdbeergeschmack.”

Vegan/Biologisch2%

“ANGENEHMER GESCHMACK & VEGANE REZEPTUR”

What buyers complain about

Geschmack insgesamt21%

“Geht so vom geschmack”

Preis-Leistungs-Verhältnis18%

“spart euer Geld”

Süße14%

“Schmeckt nicht, viel zu Süß”

Textur/Konsistenz – insgesamt14%

“An die Konsistenz muss man sich gewöhnen”

Künstliche Süßstoffe7%

“Manche schmeckes leicht künstlich”

Geruch4%

“Beim Öffnen der Kunststoffflasche konnte ich einen eigenen süßlichen Geruch wahrnehmen, allerdings nicht zu stark”

Dosierung4%

“Ein Preis von rund 15 Euro nur 20 Tage Vorrat erscheint recht hoch”