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kondome 64mm umfang

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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 33Conversion 97Competition 23Returns 99Price range 73Avg price 81Brand share 4Review moat 36Quality gap 43

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Conversion

Incredible15.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great€17.38

avg listing price — sweet spot $15–$100

Price range

Good€6.93–€36.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,916.5

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.5%

90-day search growth — must beat 0% to launch

Market size

Okay€148K

€148K/yr · 54K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

22

Top-5 brand share

98%

Open market

0%

  • MY.SIZE81%
  • EIS6%
  • MISTER SIZE5%
  • Satisfyer3%
  • ON)3%
  • Vibratissimo2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€15K20%€30K30%€44K40%€59K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.
3K2KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Super Produkt - Empfehlung”

Gesamtgröße14%

“Passt perfekt”

Preis-Leistungs-Verhältnis10%

“Für den Preis echt top, da kann man nichts falsch machen”

Empfängnisverhütung9%

“Verlässliche Kondome in perfekte Größe”

Komfort insgesamt9%

“Kein nerviger Zeitverlust durch umständliche Handhabung”

Sicherheitsstandards9%

“Ansich alles was sie versprechen was Passform und Sicherheit betrifft”

Flexibilität5%

“Die Festigkeit ist auch gegeben”

Stärke5%

“Die Festigkeit ist auch gegeben”

Geruch4%

“Geruch ist gut”

Benutzerfreundlichkeit3%

“Leicht zu öffnen, perfekter Sitz und Schutz”

What buyers complain about

Haltbarkeit25%

“Leider ist aber direkt beim ersten ausprobieren, das erste Kondom gerissen”

Top return reasons

Gesamtgröße50%
Preis-Leistungs-Verhältnis20%
Sicherheitsstandards10%
Sexuelles Wohlbefinden10%
Produktzustand10%