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kondome 57mm breite

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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 30Conversion 96Competition 28Returns 100Price range 67Avg price 71Brand share 11Review moat 47Quality gap 48

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good€14.46

avg listing price — sweet spot $15–$100

Price range

Good€4.35–€36.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,829.35

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.3%

90-day search growth — must beat 0% to launch

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€66K

€66K/yr · 35K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

104

Top-5 brand share

96%

Open market

2%

  • MY.SIZE70%
  • EIS9%
  • MISTER SIZE9%
  • Durex4%
  • ON)3%
  • einhorn2%
  • Open — no brand owns it (2 brands, 2%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€7K20%€13K30%€20K40%€26K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.
800600Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße29%

“Passt perfekt”

Qualität insgesamt17%

“Super Qualität zum Toppreis”

Empfängnisverhütung15%

“Beste Kondome auf dem Markt”

Komfort insgesamt11%

“Gewohnte Top-Qualität und sehr angenehm”

Benutzerfreundlichkeit8%

“Für den Nutzen sehr gut”

Zufriedenheit/Vergnügen8%

“Ergebnis befriedigend”

Dicke3%

“Dünn und einfach zu nutzen”

Geruch3%

“und einen angenehmen Geruch”

What buyers complain about

Dicke44%

“Sie sind sehr dünn”

Qualität insgesamt33%

“Müll”

Geruch11%

“Passen wirklich super allerdings riechen sie unangenehm”

Top return reasons

Gesamtgröße78%
Sexuelles Wohlbefinden11%
Qualität insgesamt11%